Performance marketing glossary

August 10, 2022

Performance marketing, like many industries, uses a lot of acronyms and terms that may be unfamiliar to newcomers or even confusing to long-time professionals. At Moloco, we’re laser-focused on helping drive our customers’ success.

We’ve developed this glossary to help beginners and industry veterans alike learn the terminologies that make the digital marketing profession so dynamic and cutting edge. By combining educational resources with our machine learning solutions, we want to ensure that you not only “talk the talk,” but “walk the walk” too in terms of realizing the highest levels of digital campaign performance.

Editor’s choice

Performance marketing glossary

Moloco's performance marketing glossary: A glossary of terms that every growth marketer should know.

Mobile life after lockdown

Forecasting post-COVID mobile app category engagement trends

Post-IDFA mobile game advertising costs: casual vs core

Understand the impact that Apple’s latest privacy restrictions have had on the cost of user acquisition for mobile game marketers.

Subscribe to the Moloco Newsletter

Want to learn more?