February 23, 2021
With early spring right around the corner, we’re inching closer to Apple’s expected timeline of when their new privacy guidelines will start to take place. If you’re an advertiser, you’ve probably already begun to prepare for this transition and have taken into account how these changes will affect your entire mobile marketing strategy. However, according to Moloco's “SKAdNetwork Real-Time Adoption Tracker,” only a fraction of traffic is currently SKAdNetwork compatible which means that a majority of publishers are simply not ready.
If you’re feeling overwhelmed and are unsure if you have checked off all the boxes, we’ve got you covered. We’ve compiled a comprehensive checklist that will help ensure you’re well prepared and ready to roll once Apple flips the switch. Take a look!
If you monetize your app with ads:
“Once SKAdNetwork is fully adopted, monetization will most likely stabilize. However, the first few months after iOS 14.5 launches, a lot of fluctuation can be expected because not everyone will be ready. There will also inevitably be bugs from the first large-scale use of this solution spread across the entire ecosystem. To minimize as much impact as possible, it’s really important for both advertisers and publishers to start preparing immediately.”
- Anurag Agrawal, VP of Product at Moloco
At Moloco, our top priority is to adapt to the constantly changing landscape and provide our clients with the technology to achieve their growth targets, no matter the metric. In addition to our capabilities of receiving SKAdNetwork postbacks, we’ve already had clients see success using our LAT targeting feature designed specifically for engaging traffic without IDFA. Having enough data to ensure your algorithms are working properly will be of the utmost importance and something we can absolutely help you test. To learn more about Moloco's suite of highly sophisticated machine learning products, contact the machine learning and ad performance experts at Moloco today!
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