The Moloco blog

Moloco is a recipient of the 2023 Google Cloud Customer of the Year for leveraging the power of machine learning to drive performance advertising, handling over 581 billion bid requests per day, and creating real value for customers globally.

Rob Martin

Sep 19, 2023

Retail giants like Kroger exemplify the shift from outsourcing to strengthening in-house operations and supplier ties in an evolving e-commerce landscape. Retail media powered by machine learning can offer high-margin advertising avenues for retailers.

Nikhil Raj

Sep 13, 2023

Read about how Moloco is empowering India businesses of all sizes to grow through operational ML.

Siddharth Jhawar

Aug 07, 2023

Discover how operational machine learning, like that implemented by Amazon, can deliver limitless budgets, high ROAS, and a competitive edge for retailers and marketplaces, unlocking the potential for Amazon-like monetization.

Bill Michels

Jul 31, 2023

Nikhil Raj, former Partner at Bain and Company, has joined Moloco as Vice President of Retail Media Business. He brings extensive industry experience and expertise, having worked with many global companies to launch retail media businesses. Moloco’s Retail Media Platform empowers commerce platforms to establish their own performance ads business.

Sunil Rayan

Jun 28, 2023

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

Moloco

Jun 28, 2023

이 행사는 삼성이 SSAFY를 통해 추진하려는 ‘SW 경쟁력 강화를 통한 IT 생태계 저변 확대 및 대한민국 청년 취업 경쟁력 향상’ 이라는 비전에 동참하여, 몰로코는 이에 도움이 되고자 차세대 주니어 개발자들에게 앞으로의 성장 방향 및 취업에 대한 인사이트를 얻을 수 있는 시간으로 구성했습니다.

Moloco

Jun 26, 2023

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

Moloco

Jun 21, 2023

Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.

Moloco

Jun 21, 2023