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Moloco Cloud DSP

What is Q5 and Why Is It The Best Time of Year for UA?

CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.

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Moloco Cloud DSP
Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Nov 18, 2022
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Moloco Cloud DSP
What is Q5 and Why Is It The Best Time of Year for UA?

CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.

Nov 10, 2022
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Moloco Cloud DSP
Is Your Campaign Budget Strategy Hurting Your ROAS?

Now more than ever, performance marketers want to see tangible business outcomes for their ad spend. How many new app installations did an ad generate? How many users took a desired action? There’s an easy but often overlooked way to help drive your return on ad spend (ROAS): reconsider your pacing schedule.

Nov 04, 2022
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Moloco Cloud DSP
[Infographic] 5 Reasons You Need Machine Learning for Performance Advertising

Machine Learning (ML) is proving highly effective at taking whatever first-party data you have and using it to identify and target the right audience at scale. Here are five key reasons why you should leverage ML for in-app performance advertising.

Nov 03, 2022
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Moloco Cloud DSP
[Infographic] A Step-by-Step Guide to Fueling UA with First-Party Data

Privacy changes are forcing performance marketers to rethink their UA strategies. Take heart: change is good. As a result, marketers are turning to first-party data, as it is a much more accurate data source, and it’s fully permission based. First-party data will have to play a bigger role in advertising, and that, in turn, will dictate how performance marketers leverage deep learning technology.

Nov 03, 2022
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Moloco Retail Media Platform
How Retail Media Can Capture Ad Spend in an Increasingly Crowded Market

CPCs keep rising on major channels, especially as platforms like Amazon look to drive up prices to increase ad revenue. That means there is an opportunity for other marketplaces to become attractive, affordable ad dollar investment media for merchants. It is important that RMPs provide brands with quality data to justify their investment.

Oct 20, 2022
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Moloco Cloud DSP
Moloco Listed as #1 Option Outside The Walled Gardens in Key Categories in AppsFlyer’s Latest Performance Index

AppsFlyer recently released the 15th edition of their Performance Index, which has ranked the best performing mobile marketing solutions in the world since 2015. In this latest edition, Moloco ranked as a top programmatic demand-side platform.

Oct 14, 2022
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Moloco Cloud DSP
The role of first-party data in machine learning

It has always been key to train and continually feed ML models relevant first-party data. Today, a mobile app user acquisition strategy focused on first-party data has gone from important to absolutely essential.

Oct 11, 2022
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Moloco Cloud DSP
Rethinking Targeting: Why Your Approach to Audience Targeting is All Wrong

Machine learning offers a wholly different paradigm for targeting than the traditional persona-based approach.

Oct 06, 2022
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