The Moloco blog

In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!

Matthew Kaplan

Jan 23, 2023

Consumers today demand personalized experiences wherever they shop. At the same time, they’re more and more concerned about privacy. So how can marketplaces provide both personalization and privacy across their platforms? We’ll discuss how retail media innovators can use machine learning to solve this challenge.

Jongnam Lee

Jan 13, 2023

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.

Matthew Kaplan

Jan 11, 2023

Fueled by machine learning, retail media can drive innate e-commerce growth, on top of a new revenue stream.

Christie Zhang

Dec 08, 2022

As retail media networks begin to mature, how should e-commerce marketplaces approach monetization in 2023? We’ll explore the biggest trends in the space, highlight key tactics marketplaces can use to better capture ad spend, and best practices to increase profitability in the year ahead.

Christie Zhang

Dec 07, 2022

When done right, retail media can enable any marketplace to improve both conversions and shopping experience.

Christie Zhang

Dec 06, 2022

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Matthew Kaplan

Nov 18, 2022

CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.

Matthew Kaplan

Nov 10, 2022

Now more than ever, performance marketers want to see tangible business outcomes for their ad spend. How many new app installations did an ad generate? How many users took a desired action? There’s an easy but often overlooked way to help drive your return on ad spend (ROAS): reconsider your pacing schedule.

Hyemin Kim

Nov 04, 2022