[Infographic] A Step-by-Step Guide to Fueling UA with First-Party Data
Privacy changes are forcing performance marketers to rethink their UA strategies. Take heart: change is good. As a result, marketers are turning to first-party data, as it is a much more accurate data source, and it’s fully permission based. First-party data will have to play a bigger role in advertising, and that, in turn, will dictate how performance marketers leverage deep learning technology.