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Moloco Retail Media Platform

Solving the personalization-privacy paradox in retail media

Consumers today demand personalized experiences wherever they shop. At the same time, they’re more and more concerned about privacy. So how can marketplaces provide both personalization and privacy across their platforms? We’ll discuss how retail media innovators can use machine learning to solve this challenge.

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Moloco Cloud DSP
Mobile Marketing Milestones: Q&A Interview with Apptica

In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!

Jan 23, 2023
type:
Moloco Retail Media Platform
Solving the personalization-privacy paradox in retail media

Consumers today demand personalized experiences wherever they shop. At the same time, they’re more and more concerned about privacy. So how can marketplaces provide both personalization and privacy across their platforms? We’ll discuss how retail media innovators can use machine learning to solve this challenge.

Jan 13, 2023
type:
Moloco Cloud DSP
More Tips on How E-Commerce Companies Should Think About Creatives for UA Campaigns

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.

Jan 11, 2023
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Moloco Retail Media Platform
How To Help Your Merchants Boost ROAS on Retail Media

Fueled by machine learning, retail media can drive innate e-commerce growth, on top of a new revenue stream.

Dec 08, 2022
type:
Moloco Retail Media Platform
How Marketplaces Should Approach Retail Media in 2023

As retail media networks begin to mature, how should e-commerce marketplaces approach monetization in 2023? We’ll explore the biggest trends in the space, highlight key tactics marketplaces can use to better capture ad spend, and best practices to increase profitability in the year ahead.

Dec 07, 2022
type:
Moloco Retail Media Platform
Why Machine Learning is Key to Performance in Retail Media

When done right, retail media can enable any marketplace to improve both conversions and shopping experience.

Dec 06, 2022
type:
Moloco Cloud DSP
Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Nov 18, 2022
type:
Moloco Cloud DSP
What is Q5 and Why Is It The Best Time of Year for UA?

CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.

Nov 10, 2022
type:
Moloco Cloud DSP
Is Your Campaign Budget Strategy Hurting Your ROAS?

Now more than ever, performance marketers want to see tangible business outcomes for their ad spend. How many new app installations did an ad generate? How many users took a desired action? There’s an easy but often overlooked way to help drive your return on ad spend (ROAS): reconsider your pacing schedule.

Nov 04, 2022
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