The Moloco blog

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Matthew Kaplan

Nov 18, 2022

CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.

Matthew Kaplan

Nov 10, 2022

Now more than ever, performance marketers want to see tangible business outcomes for their ad spend. How many new app installations did an ad generate? How many users took a desired action? There’s an easy but often overlooked way to help drive your return on ad spend (ROAS): reconsider your pacing schedule.

Hyemin Kim

Nov 04, 2022

Machine Learning (ML) is proving highly effective at taking whatever first-party data you have and using it to identify and target the right audience at scale. Here are five key reasons why you should leverage ML for in-app performance advertising.

Matthew Kaplan

Nov 03, 2022

Privacy changes are forcing performance marketers to rethink their UA strategies. Take heart: change is good. As a result, marketers are turning to first-party data, as it is a much more accurate data source, and it’s fully permission based. First-party data will have to play a bigger role in advertising, and that, in turn, will dictate how performance marketers leverage deep learning technology.

Matthew Kaplan

Nov 03, 2022

CPCs keep rising on major channels, especially as platforms like Amazon look to drive up prices to increase ad revenue. That means there is an opportunity for other marketplaces to become attractive, affordable ad dollar investment media for merchants. It is important that RMPs provide brands with quality data to justify their investment.

Polina Melnikova

Oct 20, 2022

AppsFlyer recently released the 15th edition of their Performance Index, which has ranked the best performing mobile marketing solutions in the world since 2015. In this latest edition, Moloco ranked as a top programmatic demand-side platform.

Moloco

Oct 14, 2022

It has always been key to train and continually feed ML models relevant first-party data. Today, a mobile app user acquisition strategy focused on first-party data has gone from important to absolutely essential.

Matthew Kaplan

Oct 11, 2022

Machine learning offers a wholly different paradigm for targeting than the traditional persona-based approach.

Matthew Kaplan

Oct 06, 2022