The Moloco Blog

Waterfall vs. in-app bidding: An expert’s take

Gain deeper insights into how in-app bidding stacks up against the traditional waterfall model through an interview with a leading industry expert, Yoni Markovizky, Moloco's Global Head of Supply at Moloco

Why retail media supply-side platforms alone won’t save your ad business

Learn why relying on a retail media supply-side platform (SSP) won’t drive long-term growth for your ad business and how RMNs can unlock true value with machine learning and first-party data.

Seasonality trend analysis: Top holiday ad windows for mobile app marketers in 2024

Discover how you can maximize your 2024 holiday campaigns with in-season strategies and industry insights from Moloco to drive stronger results this season.

Unlocking the power of mobile app growth beyond walled gardens

Learn how to unlock mobile app growth by expanding beyond walled gardens and tapping into the vast potential of the open internet

White Nights in Cyprus recap: Q&A with Hitapps on increased ROI and app performance with Moloco SDK

Recap the 2024 White Nights event in Cyprus through this Moloco Q&A with Hitapps, where they discuss leveraging first-party data, advanced programmatic technology, and strong supply inventory to optimize ROI and drive successful ad campaigns.

The publisher growth formula: 3 reasons why ad network diversification matters

Learn about the top 3 reasons why publishers should look at diversifying ad networks and how it’s essential for revenue stability, accessing premium demand, and maximizing earnings through competitive bidding.

A conversation with commerce media expert Jason Bagg

Commerce media expert Jason Bagg discusses his experience launching a scalable retail media platform on a tight deadline.

Beyond the walled gardens: Scaling fintech apps on the open internet

Download the playbook to scale your fintech app beyond walled gardens by tapping into the full potential of the open internet, optimizing ad campaigns, and driving business growth.

3 signs your onsite retail media ads are leaving money on the table

Many retailers are overlooking a crucial element: maximizing the potential of their owned and operated sites. Learn about the three signs that your onsite retail media ads have untapped value.