Moloco

Building the Scaling Engine for the Internet Economy

Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to advanced AI that has historically been reserved for tech giants.

Moloco

Building the Scaling Engine for the Internet Economy

Led by Machine Learning Pioneers

Our team is led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies. We're transforming how businesses grow and compete in the digital economy. Founded by experts who understand what it takes to build AI systems that work at planetary scale.

Led by Machine Learning Pioneers

Our team is led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies. We're transforming how businesses grow and compete in the digital economy.Founded by experts who understand what it takes to build AI systems that work at planetary scale.

Our Founding Story

YouTube's AI Transformation

As YouTube's first machine learning engineer for monetization, our CEO witnessed how AI could transform a nascent business into a profitable powerhouse.

The Mobile App Challenge

Working on Android's Play Store revealed thousands of innovative apps with millions of users but no sustainable business model—destined to fail without proper monetization.

The Data Opportunity

These apps possessed valuable first-party data that couldn't be indexed by search engines—data that could power personalized advertising and create sustainable revenue streams.

These insights led to Moloco's creation in 2013, with a vision to give every company access to the same AI-powered growth tools that made tech giants successful.

What We Do Today

We're transforming three massive markets with AI-powered advertising technology that delivers exceptional results.

We're transforming three massive markets with AI-powered advertising technology that delivers exceptional results

Moloco Ads

Moloco Ads

Reach 2+ billion users across 3 million independent apps

Our flagship performance advertising platform helps performance marketers to accelerate growth through the world's largest independent app ecosystem. With advanced AI optimization, advertisers acquire and re-engage users at scale while achieving strong ROI and incrementality.

Moloco Commerce Media

Turn every retail impression into revenue

Our AI-powered platform helps major retailers and marketplaces build thriving on-site advertising businesses. By anticipating shopper needs in real-time, we help you:

Delight customers with relevant ads
Deliver best-in-class campaign ROI for advertisers
Maximize revenue from every ad impression
Give advertisers full control while driving superior results

Moloco Streaming Monetization

Build a high-performance advertising business for streaming

The industry's first AI-powered full-funnel ad stack designed specifically for large streaming providers. Moloco helps streaming and CTV platforms expand beyond brand advertising by enabling them to offer powerful performance marketing and full-funnel advertising solutions. This helps streaming platforms to tap new budget pools, increase monetization, and drive business growth.

What unites all our solutions? Advanced machine learning that creates a new class of performance advertising—one that delivers exceptional outcomes across any advertiser objective. As a result of these innovations, our impact today includes:

What unites all our solutions? Advanced machine learning that creates a new class of performance advertising—one that delivers exceptional outcomes across any advertiser objective. As a result of these innovations, our impact today includes:

$2+ Billion

in annualized ad spend

125,000+

advertisers served globally

Planet-scale AI

powering unmatched advertiser results

$2+ Billion

in annualized ad spend

125,000+

advertisers served globally

Planet-scale AI

powering unmatched advertiser results

$2+ Billion

in annualized ad spend

250,000+

advertisers served globally

Why This Matters

We believe advertising is structurally important to a healthy Internet economy. By 2027, the big tech players are projected to account for 83 percent of global digital ad revenue. The profits they generate from ad monetization enable them to continuously reinvest in products and talent, widening the gap to everyone else. These companies have been successful in advertising because their ad products work - they are the first companies to build AI advertising systems that drive outcomes at scale with simple campaign design that any business can use.

But building AI ad systems is hard. Meanwhile, the most exciting new companies—from innovative apps to AI startups—struggle to compete without sustainable monetization. Our vision is to level this playing field. We imagine a future where the next Instagram can stay independent because Moloco provides monetization as powerful as Meta's. Where the next YouTube won't need to sell to Google because they can leverage our AI to grow and compete. Where any company with great products and valuable data can build a thriving business.

Our Path Forward

Today, Moloco is a global company with more than 700 employees working from more than a dozen Moloco offices around the world. As a company, we've been profitable for five years, self-funding our rapid growth with zero debt. This financial strength allows us to invest heavily in innovation while maintaining the agility of a startup. With less than 1% penetration of our total addressable market, we see enormous opportunity ahead. We're not just building ad tools—we're creating the infrastructure that will enable thousands of companies to grow, monetize, and remain independent. Our vision is to be the scaling engine for the Internet economy, making it more dynamic, innovative, and competitive. In pursuing this vision we believe that we can enable more digital companies to leverage AI-powered growth and monetization to build strong, lasting businesses, making the Internet more relevant, useful, and interesting for every user.