On-Demand Services
Demand more than just installs
Moloco helps food delivery, ride-hailing, grocery, QSR, and quick commerce apps find new customers, bring back lapsed ones, and retain the customers who order again.
Moloco’s customers include:
Your customers are in demand, too
On-demand brands compete on the same channels to reach the same high-intent customers. As that competition increases, CPIs rise and the cost of winning each new order goes with them. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br><a href="https://www.businessofapps.com/ads/cpi/research/cost-per-install/" target="_blank">Business of Apps Cost per Install (CPI) Rates (2025), February 2025</a></p>"]}
How Moloco moves you forward
Acquire loyal customers
Tell Moloco what matters (first orders, repeat purchases, loyalty enrollment) and our AI system optimizes toward it. You define success. We find the customers who deliver it.
Reach beyond your current channels
Moloco can reach over 2 billion daily active users across more than 2.9 million apps, generating over 1 trillion daily ad opportunities in inventory that sits outside the Meta and Google ecosystems. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco\'s integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.<br><br>More than 2.9 million apps: count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least one RTB (real-time bid) request in the 90-day period ending April 3, 2026, worldwide. Moloco internal analysis, Jan-Mar 2026. Average number of RTB (real time bid) requests processed by Moloco Ads globally.</p>"]}
Re-engage users who drop off
Moloco can help identify users who installed but never ordered, or high-value users who lapsed. Run re-engagement campaigns to help bring them back.
What performance looks like for your business
Food delivery
- Reach consumers already active in food and drink apps who are demonstrating habitual ordering behavior
- Optimize for first order completion and repeat purchase cadence, not just app installs
- Find consumers whose in-app behavior patterns align with your highest-LTV customers
Ride Hailing
- Reach users demonstrating high-intent ride-hailing behaviors across independent apps
- Target audiences whose in-app activity signals readiness to book their first ride or reactivate after a lapse
- Optimize for first completed trip and early repeat usage, not just registrations
- Access incremental audiences your existing campaigns may not be reaching
Quick Commerce
- Target consumers already engaging with quick commerce apps across the independent app ecosystem
- Find audiences whose behavior signals readiness to try a new grocery or delivery service
- Optimize for first basket completion and subscription activation
Quick service restaurants
- Reach consumers in food and dining apps during peak ordering windows
- Target potential customers whose in-app behavior aligns with your highest-value customer profiles
- Optimize for first in-app order and loyalty program enrollment
- Encourage app adoption to build loyalty and long-term value
eCommerce
- Target consumers actively browsing shopping apps and deal-discovery tools across independent apps
- Find audiences who demonstrate multi-category on-demand behavior, signals of high purchase intent
- Optimize for first purchase and repeat order frequency, not vanity install metrics
Frequently Asked Questions
How does Moloco ensure high-quality traffic?
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
What campaign objectives does Moloco support for on-demand apps?
Moloco can optimize for a wide range of outcomes: sign-ups and onboarding completion; first order or first trip; subscription and loyalty enrollment; specific in-app events; and revenue-based goals like CPA or ROAS. Many on-demand customers also run re-engagement campaigns with Moloco to reactivate dormant users, drive repeat orders, or promote new features.
How do you prevent fraud?
Moloco Ads maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications. We don't offer fixed CAC guarantees or use incentivized installs, which are practices that inflate numbers and can introduce fraud risk.
What does "optimize for first order" actually mean?
Some UA platforms optimize for installs or registrations because those are quick events their algorithms can measure. Moloco can optimize for the events that matter to your business: first completed order, first trip, subscription activation, repeat purchase cadence. Our AI analyzes the full user journey to understand what predicts conversion for your specific product.
Do you only work with specific on-demand verticals?
We work across the full on-demand ecosystem: food delivery, ride-hailing, grocery and quick commerce, QSR, and on-demand shopping. Our platform adapts to your specific conversion events and optimization goals regardless of vertical.
What are Moloco’s data and security policies?
We take data and security seriously. For full information, please see our Trust Center and Security & Compliance page for more details.
What does onboarding look like for an on-demand app?
Onboarding typically includes integrating measurement, defining your key conversion events, and agreeing on a test plan. From there, we launch campaigns, monitor learning, and adjust based on performance and your feedback.
