Real results across the mobile gaming ecosystem
"Moloco's expansive reach across the open internet allowed us to acquire and retain a diverse range of high-value users, resulting in impressive results for both ROAS and retention."
"Integrating Moloco into Words With Friends made us appreciate how their UA campaigns and SDK work in tandem. We’re concurrently acquiring higher-value users and monetizing them more effectively."
"What differentiated Moloco wasn't just the performance, it was the partnership. The Moloco team works like an extension of ours with rapid testing, clear measurement, and fast iteration toward the KPIs that matter most to us."
"The Moloco SDK has made a huge difference for both our monetization and UA campaigns. In four months, we've seen nearly +8x daily ad revenue and significantly stronger ROAS while acquiring higher value users."
"Through our partnership with Moloco, we successfully expanded into the CTV channel in the U.S. market. With ongoing support across budget management, creative strategy, and user-level data insights, we were able to continuously optimize performance and consistently meet our KPIs, leading to sustained campaign execution."
"Through our collaboration with Moloco, we were able to successfully launch in the Japanese market. From the pre-registration phase to the official launch, Moloco consistently provided timely and strategic recommendations along with valuable localization insights, enabling us to run efficient and well-structured campaigns."
You have great games. Finding new paths to growth can be the hard part.
Challenge #1
Quality players at scale
Finding players who actually deliver your ROAS targets requires AI that understands your game and is trained on your own first-party data. And when spend is concentrated in a single partner, you lose flexibility over your own growth.
Challenge #2
Lapsed players,
lost revenue
Re-engaging dormant players is one of the best-ROI moves in mobile gaming. Lapsed players spend time across millions of independent apps and not every channel can reach them.
Challenge #3
Siloed UA & monetization
When UA and monetization run as separate systems, neither side has the full picture. That's even harder to fix when your growth platform has other priorities.
Every game is different. We build solutions for all of them.
Whether your game grows through in-app purchases, in-app advertising, or both, Moloco Ads integrates acquisition, re-engagement, and monetization with Moloco’s CARA (Compound Ad Recommendation Architecture). Many growth teams manage these as separate problems. Moloco connects all three.
Find and convert high-value players
Not all players are worth the same, and not all platforms optimize like they know the difference. Moloco’s CARA optimizes directly toward the outcomes that grow your game. Set a ROAS target or CPA goal, and the platform is designed to scale to meet it. With more than 90% of spend optimized for ROAS and CPA goals, you can acquire players who generate real revenue. ⓘ
Win back your best players
Players who've already spent time in your game have shown intent, and it costs 3.8x less to bring them back than to acquire someone new. Moloco reaches them at scale across millions of independent apps. And because re-engagement runs on the same platform as your UA campaigns, the AI system learns from both to make campaigns better over time. ⓘ
Earn more revenue across more users, not just payers
For ad-monetized games, growth comes from two places: more users seeing ads and more revenue from each one. When your UA campaigns run alongside the Moloco SDK, the same compound AI system optimizes for both objectives, bringing in users who engage while maximizing what each one is worth.
Designed for the ways mobile games generate revenue
In-App purchases
Players who spend in your game are valuable assets. Moloco’s CARA scores users against predicted purchase intent and optimizes toward the revenue events that matter most, including identifying behavioral signals associated with your highest-value spenders.
In-App advertising
For ad-monetized games, UA and monetization are two sides of the same business. When you run UA campaigns alongside the Moloco SDK, the AI system learns from both. Real post-install behavioral data flows back into your campaigns, sharpening who you acquire and how you monetize them. SDK publishers running Moloco UA campaigns see 63% more Moloco ad spend on their inventory at 27% higher CPMs. ⓘ
For publishers looking to reduce reliance on any single partner, Moloco offers the scale, performance, and independence to diversify without compromising results.
Learn more about the Moloco SDK
Hybrid Monetization
When in-app purchase and in-app advertising revenue models are managed separately, neither operates at full potential. Because Moloco’s compound AI system runs across both sides, acquisition improves as monetization data compounds, and monetization improves as you acquire higher-value users. Moloco handles both, so you can focus on building great games.
Built for outcomes that grow
mobile games
Your game. Your growth goals. Here’s how Moloco can help you win.
Scaling Games
Every game hits a point where the next stage of growth requires more than bigger budgets. Moloco's compound AI system scales with you, reaching high-intent players across millions of independent apps while continuously improving as it learns from your campaigns and first-party data. The studios that grow fastest aren't just spending more. They’re working with a platform that learns and improves over time.
Re-Engagement
Your best players are worth fighting for. Moloco helps you reach dormant players with offers and targeted creatives. Re-engagement gives you the flexibility to run campaigns that match how you actually measure success and reach your full player base without sacrificing accuracy, attribution, or operational simplicity. Because UA and re-engagement run on the same architecture, signals are shared and performance compounds over time.
New Title Launch
Ad Revenue Growth
For games that monetize through in-app advertising, combining Moloco user acquisition campaigns with the Moloco SDK allows both sides of your business to work from the same intelligence. Better acquisition data sharpens monetization. Stronger monetization signals improve who you acquire. The advantage improves over time.
Global Expansion
Lapsed Player Re-Engagement
Your best players are worth fighting for. Moloco helps you reach dormant players with targeted offers and targeted creatives. Re-engagement gives you the flexibility to run campaigns that match how you actually measure success and reach your full player base without sacrificing accuracy, attribution, or operational simplicity. Because UA and re-engagement run on the same architecture, signals are shared and performance compounds over time.
New Title Launch
Ad Revenue Growth
For games that monetize through in-app advertising, combining Moloco user acquisition campaigns with the Moloco SDK allows both sides of your business to work from the same intelligence. Better acquisition data sharpens monetization. Stronger monetization signals improve who you acquire. The advantage improves over time.
Global Expansion
FAQ
Moloco supports multiple campaign modes depending on how your game grows. Our team will help you identify the right setup for your goals and get your first campaign live. For detailed setup guidance, visit our Help Center.
The Moloco SDK gives Moloco direct publisher integrations that deliver higher-quality data, better creative rendering, and lower transaction costs compared to exchange-only buying. For publishers running Moloco UA campaigns alongside the SDK, acquisition signals sharpen monetization performance, and monetization data improves acquisition targeting. Both sides compound over time.
We work across the full gaming ecosystem: casual, hypercasual, hybridcasual, mid-core, RPG, action, puzzle, strategy, simulation, social casino, sports, match three, and more. Our platform adapts to your specific conversion events and optimization goals regardless of vertical.
Our creative team provides guidance based on what's working across similar gaming titles, and our AI-powered creative selection algorithm automatically identifies and scales top-performing assets in real time.
