Mobile Gaming
Level up your game’s growth across the full player lifecycle
Moloco powers acquisition, re-engagement, and ad monetization for the world's top games, including 46 of the top 50 highest-grossing mobile games on the market. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Sensor Tower ranking of top mobile gaming apps by 2025 revenue (IAP & subscription), excluding Mainland China. January 1–December 31, 2025.</p>"]}
Moloco’s customers include:
You’ve got great games. Give them every chance to win.
Scaling your games means finding demand beyond walled gardens without sacrificing quality.
Volume without quality
Growth depends on players who stick around, not users who install and disappear. Most channels optimize toward volume because it’s what they can measure early. Finding the players who are right for your game requires AI that predicts what happens long after the install.
Lapsed players, lost revenue
Re-engaging dormant players is one of your highest-ROI opportunities, but these users are scattered across millions of independent apps, making them difficult to find and win back at scale.
Siloed UA and monetization
When you run UA and monetization separately, neither side sees the whole player. When you run both on a platform that owns the inventory, you answer to that platform's incentives instead of yours. Either way, you never get a clear view of what your players are worth.
Matched to the way your games generate revenue
In-app purchases
Players who spend in your game are valuable assets. Moloco's compound AI system, CARA, scores users by predicted purchase intent, using behavioral signals tied to your highest-value spenders to optimize toward the revenue events that matter most.
In-app advertising
When you run UA campaigns alongside the Moloco SDK, the system learns from both sides. What you learn from monetization sharpens who you acquire, and the players you acquire improve what your inventory earns. Moloco doesn't own inventory or publish games, so the benefits of every optimization flow to your business.
SDK publishers running Moloco UA campaigns see 63% more Moloco ad spend on their inventory at 27% higher CPMs. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco internal analysis, January 2024 to November 2025. Meta-analysis of 22 apps across 8 countries running both re-engagement and user acquisition campaigns on Moloco Ads. Minimum total gross advertising spend of at least $100,000, with each campaign being at least $10,000. RE and UA campaigns shared the same optimization goal and at least one overlapping target action event and campaign timeline. 3.8x times lower CPA means the median cost per action on RE campaigns is 73% lower than the median cost per action on UA campaigns for the sample group.</p>"]}
Hybrid monetization
When in-app purchase and in-app advertising revenue models are managed separately, neither operates at full potential. Because Moloco’s compound AI system runs across both sides, acquisition improves as monetization data compounds, and monetization improves as you acquire higher-value users. Moloco handles both, so you can stay focused on building great games.
Built for the outcomes that
move mobile games forward
Scaling games
The studios that grow fastest aren't just spending more. They’re working with a platform that learns and improves over time. Moloco's compound AI system scales with you, reaching high-intent players across more than 2.8 million independent apps, including premium inventory partners like Kakao, Xiaomi, Samsung, and Naver. Our AI system continuously improves as it learns from your campaigns and first-party data — and adapts to local user behavior and monetization patterns, so you're not starting from scratch every time you enter a new market. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube)</p>"]}
Re-engagement
Your best players are worth fighting for. Moloco helps you reach dormant players with offers and targeted creatives. Re-engagement campaigns are designed to meet your player objectives and to work with your existing attribution setup without adding additional complexity. Because UA and re-engagement run on the same architecture, signals are shared and performance compounds over time.
New title launch
Your title's first users shape everything that follows. Moloco has the potential to reach more than 2B daily active users across millions of independent apps, so the right players find it from launch day through maturity. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.</p>"]}
Ad revenue growth
For games that monetize through in-app advertising, combining Moloco user acquisition campaigns with the Moloco SDK allows both sides of your business to work from the same intelligence. Better acquisition data sharpens monetization. Stronger monetization signals improve who you acquire. That advantage improves over time.
Frequently Asked Questions
I’m looking to grow my game with Moloco Ads. How do I get started?
Moloco supports multiple campaign modes depending on how your game grows. Connect with our team to identify the right setup for your goals and get your first campaign live. For detailed setup guidance, visit our Help Center.
How does the Moloco SDK improve UA performance?
The Moloco SDK gives Moloco direct publisher integrations that deliver more reliable data, a better user experience, and lower transaction costs. For publishers running Moloco UA campaigns alongside the SDK, acquisition signals sharpen monetization performance, and monetization data improves acquisition targeting. Both sides compound over time.
Do you work with specific mobile gaming verticals?
We work across the full gaming ecosystem: casual, hypercasual, hybridcasual, mid-core, RPG, action, puzzle, strategy, simulation, social casino, sports, match three, and more. Our platform adapts to your specific conversion events and optimization goals regardless of vertical. Looking for iGaming or prediction market solutions? Learn about our iGaming and Prediction market solutions.
What kind of creative performs best for gaming?
Our creative team provides guidance based on what's working across similar gaming titles, and our AI-powered creative selection algorithm automatically identifies and scales top-performing assets, continuously testing and launching new experiments after often as every two hours. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco ExpLab platform data, Q4 2025.</p>"]}
Is the Moloco SDK compatible with my existing SSP and mediation platforms?
The Moloco SDK is designed to work alongside your existing mediation stack and is certified for major platforms, including AppLovin MAX, Unity LevelPlay. Google AdMob, Google Ad Manager, and Nimbus. You can also use a custom in-house mediation integration.
Moloco can run alongside an SSP in parallel or as part of an exclusive mediation setup, but pre-bid/first-look configurations may require validation. Before integrating, please check platform-specific adapter and SDK version requirements.
