Moloco SDK
Open your inventory to global demand
Integrate the Moloco SDK — a software development kit that enables Moloco to receive ad requests from your app — and let leading global advertisers bid directly on your inventory. More competition per impression helps you maximize the value of every ad request.
Moloco advertisers include
Why app monetization only goes so far
Optimization has limits
There’s only so much you can achieve by optimizing your existing ad strategy. Once you’ve A/B tested formats, placements, and pricing, revenue growth requires adding new sources of value, not just fine-tuning.
Fees add up
Monetizing through programmatic exchanges means intermediary fees apply to every impression. That's revenue you earned but never see.
Less competition means less revenue
Ad auctions are won by the highest bidder. If too few networks are bidding, prices stay lower than they could be. Every network missing from your stack is a potential revenue source you’re leaving on the table.
Less creative control
Programmatic exchanges often determine rendering, creative selection, and ad behavior. How ads look in your app and whether they fit your app's experience may not always be in your hands.
Add more demand without adding more inventory
The Moloco SDK connects your app directly to Moloco's global advertiser demand, bringing more advertisers to your existing inventory. More competition can mean higher CPMs, and more revenue from every impression you serve.
Unlike an exchange, the Moloco SDK connects advertisers directly to your inventory — helping you keep more of what advertisers spend, while giving you more control over the ad experience.
Keep more of every dollar you earn
Moloco charges advertisers directly — the Moloco SDK has no publisher-side fees or revenue share taken from your earnings. More of the advertiser's spend reaches you compared to a model that routes through an exchange taking intermediary fees.
More bidders, higher CPMs
Adding the Moloco SDK to your mediation stack means another network bidding on every impression. That can drive higher CPMs, improve fill rates, and reduce your reliance on any single demand partner.
Your app — your ad experience
With the Moloco SDK, you have more control over how ads render and whether they fit your app's context. Revenue doesn't have to come at the expense of user experience.
Get direct access to premium advertiser demand
The Moloco SDK connects your ad inventory to advertisers behind many of the world's leading apps and games. According to Sensor Tower, 45 of the top 50 highest-grossing mobile app publishers in 2025 advertised with Moloco. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Sensor Tower ranking of top mobile app publishers by 2025 revenue (IAP & subscription), excluding Mainland China. January 1–December 31, 2025.</p>"]}
What you gain with the Moloco SDK
The Moloco SDK helps publishers increase advertiser competition, while keeping monetization simple to manage.
Built-in brand safety
Ads served through the Moloco SDK are screened before users see them. You don't have to choose between driving revenue and protecting the app experience you've worked so hard to build.
Fast delivery, fewer wasted impressions
When ads load quickly, fewer impression opportunities are wasted and users aren't left waiting.
Full visibility with simple controls
Track performance, spot trends, and make adjustments on your own terms through the publisher portal. Designed for transparent reporting, not guesswork.
Work with your mediation partner of choice
The Moloco SDK is certified through all major ad mediation platforms, including AppLovin Max, Unity LevelPlay, Google AdMob, Google Ad Manager, and Nimbus. You can also run a custom in-house mediation integration if that’s your setup.
Great ad experiences benefit everyone
The Moloco SDK supports all standard ad formats, with seamless integration across gaming and non-gaming apps. It also goes further with proprietary ad experiences designed to encourage intuitive interaction, high-quality engagement, and strong monetization.
Frequently Asked Questions
How much does it cost to use the Moloco SDK?
The Moloco SDK is free to integrate and available to all developers.
What reporting and analytics tools does Moloco provide?
The Moloco SDK publisher portal provides reporting for key performance metrics, including impressions, clicks, revenue, and CTR. Learn more here.
Can I access my app's performance data via API?
Yes. Refer to the Publisher Summary API documentation for more information.
How can I prevent my own ads from appearing in my app?
If you’re running Moloco user acquisition campaigns, the Moloco SDK automatically prevents your ads from being shown in the same app. To block your ads from appearing in other apps you own or operate, please contact our support team.
Where can I find the app-ads.txt for Moloco bidding?
The Moloco SDK operates with direct demand only, so app-ads.txt is not required.
