Moloco Commerce Media Simplified ad Ops
Grow your A2G. Let the system scale the work
Every advertiser you add is an opportunity to grow A2G (ad revenue as a percentage of GMV). Moloco Commerce Media automates the operational work, so adoption and budget utilization grow, and your team focuses on what moves the business.
Moloco’s customers include:
Don't let operations be the ceiling on your ad revenue
The team that’s meant to grow the business can end up just maintaining it. What changes the equation is how much of the operational work the system can take on — freeing your team to focus on the opportunities ahead.
Growth creates more work, not more margin
Adding advertisers means more manual campaign setup, keyword lists, and bid monitoring
Ad ops teams spend time maintaining the business instead of growing it
Self-serve automation scales without scaling headcount
Advertisers can onboard and manage campaigns through self-serve workflows
AI handles campaign work so teams don’t become the bottleneck
Moloco’s AI runs the campaigns, so your team can run the business
Moloco Commerce Media automates campaign management, advertiser onboarding, and ad serving at scale.
Advertisers who onboard themselves
Self-serve campaign management, offered as a hosted portal, embedded in your seller experience, or fully custom via API. Adoption scales without a managed-service queue.
Campaigns that manage themselves
Advertisers state an outcome, like a ROAS target or sales goal, and outcome-based bidding with automated smart targeting takes it from there. Time to value shortens for every advertiser.
Open the platform to thousands of advertisers. Keep the controls.
The risks of overspend, off-brand creative, and billing disputes can keep ad ops teams involved in every campaign. Moloco Commerce Media provides the guardrails for advertisers to self-serve while teams stay in control.
Spend and wallet controls
Prevent over delivery and reduce billing disputes with prepaid wallets and spend limits that give teams real-time budget visibility at the platform, account, and campaign levels.
Roles, permissions, and provisioning
Reduce the risk of campaigns using the wrong audience, inventory, or ad type with tiered access that separates platform administration from advertiser management.
Creative review at scale
Preserve the shopper experience, even with thousands of self-serve advertisers, by reviewing advertiser-submitted creative before it goes live — keeping quality consistent.
Maintain relevance at auction speed
Protect shopper trust at auction speed with ad-quality algorithms that limit low-relevance ads and filter out weak search matches, and keep the experience worth returning to.
Give your team more signals and less noise
When automation handles the manual work, ad ops teams can focus on identifying performance shifts, finding advertisers with room to grow, and prioritizing what needs attention. Moloco Commerce Media surfaces those insights for teams and advertisers, helping them take action.
Operator dashboards
Platform-level dashboards give ads leadership a command view of business health:
- Performance
- Pacing
- Growth opportunities
No ad-hoc data requests needed.
SKU-level reporting, full export
Granular performance data, exportable straight into your own BI stack:
- Product and creative-level detail
- Direct and total ROAS views
- Bulk export of campaign, performance, and billing data
Giving your team the raw material for whatever analysis comes next.
The manual work goes to the system. The strategic work stays with your people.
Many Moloco customers already have mature ad ops teams, but skilled operators can still spend too much of their time on bid adjustments, campaign QA, and routine maintenance. Automating that manual layer frees those teams to focus on the work that grows the business: packaging inventory for direct sales, planning seasonal and tentpole events, deepening key advertiser relationships, and launching new formats faster. When demand spikes, the system absorbs the operational load. Let the system run the work — let your team run the business.
More advertisers, more budget, more room to grow
A2G grows when advertiser adoption and budget utilization grow — and because that growth runs on automation, it's durable, high-margin growth.
Compounding from the beginning
Most retailers at least doubled their ad revenue as a percentage of GMV (A2G) since their first four weeks on MCM. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco internal data. Analysis comparing first 4 weeks vs. latest 4 weeks of daily GAS and A2G. Analysis period: Feb 28 - Mar 31, 2026. Sample: 24 active platforms. Metric: GAS and A2G</p>"]}
High-margin by design
The scaling work is automated, so the revenue it generates doesn't carry the cost of added headcount.
Learn more about Moloco Commerce Media
Selling Certainty in Uncertain Times: Why Retail Media Networks Should Lean into Outcomes Now
How outcome-based selling and AI-powered automation can help retail media networks retain advertiser budgets and scale without adding headcount.
Frequently Asked Questions
How does Moloco reduce manual ad ops work?
The AI automates keyword targeting, product selection, bid management, and campaign optimization — continuously, without routine manual intervention — your team retains governance through roles, approvals, and creative review. As catalogs change or seasonal patterns shift, the platform adapts automatically. Ad ops teams stop maintaining campaigns and focus on governance, strategy, and revenue growth.
Do advertisers really run campaigns themselves?
Yes. Advertisers launch and manage campaigns through the self-serve campaign manager — hosted, embedded, or via API — with real-time dashboards and AI recommendations that let them improve performance without support tickets. You retain governance through roles, permissions, provisioning, spend controls, and creative review.
How do we keep control over advertiser spend?
Prepaid wallet and spend limit controls at platform, account, and campaign levels, through UI and API. Your team sets approval workflows, manages roles, and monitors all advertiser activity — without sitting in the critical path of every campaign.
Can the platform handle peak traffic events?
Yes. The system scales automatically under high-concurrency conditions — including major promotional events — without manual infrastructure management.
What reporting does my team get?
SKU-level performance data with direct and total ROAS views, operator-facing platform dashboards, and bulk export of campaign, performance, and billing data for your own BI stack.
We already have an ad ops team. What changes for us?
The manual layer gets automated, and your team's time moves to strategy: direct sales support, tentpole events, advertiser relationships, and new format launches. Most teams don't shrink — they finally get to do the job they were hired for.
