MOLOCO RE-ENGAGEMENT
Growth doesn’t end with acquisition
Moloco Re-engagement combines a compound AI system, first-party data, and access to more than 2.9 million independent apps to drive users toward their next valuable action — from first purchases and deposits, to repeat activity, and reactivation. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.</p>"]}
These companies choose Moloco:
Your re-engagement window is short
Acquiring users is just the beginning. Long-term growth depends on bringing valuable users back before they disengage.
Don't lose the users you worked hard to win
Re-engagement isn't a one-size-fits-all solution. Moloco optimizes campaigns based on where users are in their lifecycle, and what matters most at each stage.
Reacquire
Bring back users who have already lapsed. Your best CPA and ROAS opportunities aren't always new users. Reconnect with people who've already demonstrated value — at a fraction of the cost of acquiring someone new.
Reactivate
Reach users before they lapse and leave for good. As engagement starts dropping away, timing becomes critical. Using inactivity windows and behavioral signals, Moloco helps reconnect with users at the right moment.
Monetize
Re-engagement doesn't just bring users back — it also helps increase their value. Drive stronger lifetime value through repeat purchases, higher transaction frequency, and upsell opportunities.
Re-engage your users wherever they spend their time
With access to more than 2.9 million independent apps, Moloco reaches more of the places your users spend their time — helping you capture more value from the audience you already have. Moloco Re-engagement complements the solutions you already use, and can run alongside your existing partners without replacing them.
What sets Moloco Re-engagement apart?
Start with more data, not less
Many re-engagement platforms begin learning only after users go inactive. Moloco takes a different approach — combining acquisition and re-engagement signals from day one to build a richer picture of user value before disengagement starts.
Reach lapsed users others might miss
Moloco can look back up to 300 days to identify past users for re-engagement, then reach them across more than 2.9 million independent apps — helping you reconnect with users shorter windows may miss.
Know whether your spend drives real growth
Moloco also offers incrementality testing, so you can measure genuine lift and understand the true impact of your Re-engagement campaigns.
Built for your industry
Bring high-value players back before the window closes
Player drop-off happens fast. 58% of gaming users don't return within seven days of installing an app — either because they run out of lives, join another game, or hit a wall. Winning them back takes more than retargeting. Moloco identifies the players likely to return, reaches them across independent apps, then optimizes for the outcomes that matter. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco internal analysis, May to June 2025. Based on a retention analysis of more than 10 million gaming app users across 437 gaming apps on Moloco Ads (iOS and Android, UA campaigns only). Rolling day-7 retention, defined as any recorded app activity on days 1 through 7 after install, was measured for users who installed between May 1 and June 23, 2025. The median rolling day-7 retention rate across all gaming apps was 42%, meaning 58% of gaming users had no recorded app activity in the 7 days following the 24 hours after install period (D0).</p>"]}
- Re-engage players before they lapse
- Drive funnel outcomes from purchases and level completions to customized goals
- Convert non-paying players into paying users, with ROAS-optimized campaigns
Turn registered users into funded, transacting customers
Plenty of users register with intent but never complete the actions that matter. Moloco helps bring them back at the moments likely to nudge them from a registered to active user.
- Re-engage users who stall during KYC verification, before they lose momentum
- Drive first deposits, trades, and transactions
- Reactivate dormant accounts using historical transaction behavior and wallet activity
- Reconnect with high-value customers who've stopped transacting
Keep your community active and growing
Users sign up, explore your platform, then gradually drift away. Reconnect with them before sporadic inactivity becomes permanent disengagement.
- Reach users before habits are broken
- Re-engage users who never subscribed, followed creators, or engaged with content
- Bring users back during major content drops, live events, and trending moments
Reactivate travelers, and turn browsers into bookers
Travelers often spend time comparing destinations, browsing prices, then leave without booking. With Moloco, you can help bring them back when they're ready to complete the journey.
- Re-engage users who searched but didn't book
- Reach previous travelers with relevant destination ideas
- Reconnect with seasonal travelers during peak planning periods
Bring players back into the game
Players become inactive for all kinds of reasons. Moloco identifies those likely to return, then pinpoints which offers could bring them back.
- Reactivate players using offers matched to their preferences
- Reach fans during major events or team fixtures
- Re-engage players based on preferred game types
- Reconnect with high-value players whose activity has declined
Drive repeat purchases and re-engage lapsed shoppers
Customers often browse, buy once, then move on. Bring them back, with Moloco's Re-engagement campaigns.
- Re-engage lapsed shoppers with promotions, seasonal offers and new arrivals
- Turn one-time buyers into repeat customers
- Reach inactive shoppers during high-intent moments, like sales events and holidays
Frequently Asked Questions
What is the optimal setup and configuration for my Re-engagement campaigns?
The optimal configuration depends on your campaign objective and measurement setup. Find more information in Moloco’s Help Center.
Is there a recommended attribution and postback window for Re-engagement?
Moloco recommends using the longest attribution and postback window your measurement setup supports. This helps capture more conversions and gives Moloco’s compound AI system more data to learn from and optimize against.
How do I share my user lists with Moloco?
Moloco supports sharing user identifiers (such as IDFA or GAID) through your Mobile Measurement Partner (MMP), direct uploads or Customer Data Platforms.
What if I already work with other retargeting platforms?
It’s easy to run Moloco Re-engagement alongside existing retargeting platforms without replacing your current tools. And with access to more than 2.9 million independent apps, you can extend your reach to more of the places your users spend their time. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube).</p>"]}
When is paid re-engagement worth it compared to push notifications?
Push notifications reach users who opted in and still have the app installed. Paid re-engagement reaches everyone else. If a valuable segment has gone quiet and doesn’t open your messages, paid is the channel that can still reach them.
