Founded in 2013 by machine learning engineers who had built AI advertising systems inside the world's largest technology companies, Moloco — short for Machine Learning Company — began from a shared mission: to build that same engine for the open internet. More than a decade later, that foundational bet continues to shape how we tackle advertising's hardest problems.
Bringing the power of AI advertising to the open internet
Moloco is an AI-native performance advertising company, bringing the power of AI advertising to the open internet. From the growing world of apps, connected TV, retail media, and wherever attention goes next we deliver the measurable impact businesses need in the places where users are engaging the most.
At Moloco, we combine advanced technology with hands-on expertise, from driving user acquisition and re-engagement for some of the world’s leading apps to powering the ad businesses of global retail giants.
Customers share their business goals, and our compound AI system opens up new frontiers for performance.

Moloco: The Machine Learning Company
Moloco at a glance
Moloco is one company with two businesses, built on the same compound AI system.
Moloco Ads is our AI-native performance advertising platform, empowering mobile app marketers to drive business outcomes across mobile and connected TV. We help apps acquire, retain, and re-engage high-value users across the open internet.
Moloco Commerce Media is an AI-native retail media platform, enabling retailers and marketplaces to turn their platforms into thriving ad businesses. We help them use first-party data, shopper attention, and digital surfaces to create better outcomes for advertisers, shoppers, and their own business.
The scaling engine for the internet economy
AI advertising is the most proven growth discipline on the internet, built by the biggest technology companies to scale, monetize, and create the runway to innovate. Moloco exists to put that engine to work for everyone else – because every company should be able to reach the right person and fund its own growth, using technology once reserved for a handful of giants.
The internet economy is complex and fast-moving, with over a trillion opportunities every day: a user discovering a new app, a shopper finding exactly what they need, a business reaching its next hundred thousand users. At Moloco, we turn those opportunities into action with AI that predicts what to show, to whom, and when. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; average daily ad opportunities received by Moloco Ads, January – March 2026. Figure is an estimate derived from sampled infrastructure data scaled to total volume.</p>"]}
Our compound AI system learns continuously across formats, verticals, and surfaces. Every interaction helps improve the next decision, allowing performance to compound as the system grows.
Our business grows when our customers succeed. We work closely with them to understand their goals, steer our AI system to deliver the outcomes they want, and offer transparency and independent measurement so they can verify the results.
This kind of performance is positive-sum. When more companies grow, more people discover something worth their time, and innovation thrive. As the frontier moves – in performance, in growth, in technology – our work is to push it forward, then pave the way for every business in the internet economy. That is what a scaling engine does.
Two ways to grow
Some businesses need to find their next customer. Others have an existing platform that they can turn into a new advertising business. Moloco helps both.
Reach customers where they engage
Moloco Ads extends mobile app marketers’ channel strategies with incremental reach, real-time optimization, and unbiased measurement. The platform reaches 2 billion+ people daily across more than 2.8 million independent apps. In 2025, 45 of the top 50 highest-grossing mobile app publishers advertised with Moloco. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube) FT: Moloco has the opportunity to advertise in more than 2.8 million independent apps globally</p>"]}
CARA: AI built for performance
Moloco’s CARA (Compound Ad Recommendation Architecture) is the AI system behind every Moloco product. Developed over more than a decade, it learns continuously across billions of daily events, connecting specialized models so every improvement strengthens the whole system.
See how compound AI drives growth through CARA for Moloco Ads or CARA for Moloco Commerce Media.
Where we work
Beijing
Berlin
Gurugram, India
London
Menlo Park
New York
San Francisco
Seattle
Seoul
Shanghai
Singapore
Tel Aviv
Tokyo
Moloco. Where performance goes next.
The biggest opportunity in advertising is hiding in plain sight. Let's find yours.