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Massive scale
daily active users you can reach through Moloco Ads to help find new, incremental users ⓘ
Proven success
of the highest-grossing mobile app publishers advertised with Moloco in 2025 ⓘ
Performance by design
of Moloco Ads ad spend runs on deeper-funnel CPA and ROAS goals ⓘ
Real results across on-demand apps
"We cut Burger King Korea's user acquisition costs by 30% and increased their monthly app installs by 28% by taking them beyond Google and Meta. Our channel diversification strategy generated 7% more daily active users and drove real business growth with a 4 percentage point increase in purchases."
"What changed for us was speed and focus. Moloco's AI found riders most likely to book again, so we re-engaged lapsed and low-frequency users without leaning on discounts. That helped us double total orders."
Crowded channels are driving up costs
Many on-demand apps are competing for similar audiences on the same platforms.
Across apps, CPIs rise every year with increasing advertiser competition. ⓘ
How Moloco drives growth
for on-demand apps
Acquire loyal users for your app
Tell Moloco what matters — first orders, repeat purchases, loyalty enrollment — and our AI optimizes toward it. You define success. We find the users who deliver it.
Reach beyond your current channels
Moloco has the potential to connect you to over 2 billion daily active users across more than 2.8 million apps, generating over 1 trillion daily ad opportunities in inventory that sits outside the Meta and Google ecosystems. ⓘ
Enterprise-grade fraud protection
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
Re-engage users who drop off
Moloco identifies users who installed but never ordered, or users who transacted once but went quiet. Then run Re-engagement campaigns to help bring them back.
Built for on-demand businesses
Food Delivery
- Reach users already active in food and drink apps who are demonstrating habitual ordering behavior
- Optimize for first order completion and repeat purchase cadence, not just app installs
- Find users whose in-app behavior patterns align with your highest-LTV customers
Ride-Hailing
- Reach users demonstrating high-intent ride hailing behaviors across independent apps
- Target audiences whose in-app activity signals readiness to book their first ride or reactivate after a lapse
- Optimize for first completed trip and early repeat usage, not just registrations
- Access incremental audiences your existing campaigns may not be reaching
Quick Commerce
- Target users already engaging with shopping and price comparison apps across the independent app ecosystem
- Find audiences whose behavior signals readiness to try a new grocery or delivery service
- Optimize for first basket completion and subscription activation
QSR
- Reach users in food & dining apps during peak ordering windows
- Target users whose in-app behavior aligns with your highest-value customer profiles
- Optimize for first in-app order and loyalty program enrollment
- Reach users at their highest intent moment. 6-10pm is the peak time window for delivery & food app usage (+36% hourly daily average).
eCommerce
- Target users actively browsing shopping apps and deal-discovery tools across independent apps
- Find audiences who demonstrate multi-category on-demand behavior — signals of high purchase intent
- Optimize for first purchase and repeat order frequency, not vanity install metrics
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Ride-Hailing
- Reach users demonstrating high-intent ride hailing behaviors across independent apps
- Target audiences whose in-app activity signals readiness to book their first ride or reactivate after a lapse
- Optimize for first completed trip and early repeat usage, not just registrations
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Grocery & Quick Commerce
- Target users already engaging with shopping and price comparison apps across the independent app ecosystem
- Find audiences whose behavior signals readiness to try a new grocery or delivery service
- Optimize for first basket completion and subscription activation
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QSR
- Reach users in food & dining apps during peak ordering windows
- Target users whose in-app behavior aligns with your highest-value customer profiles
- Optimize for first in-app order and loyalty program enrollment
QSR
- Reach users in food & dining apps during peak ordering windows
- Target users whose in-app behavior aligns with your highest-value customer profiles
- Optimize for first in-app order and loyalty program enrollment
FAQ
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
Moloco can optimize for a wide range of outcomes: new installs, sign-ups, and onboarding completion; first order or first trip; subscription and loyalty enrollment; specific in-app events; and revenue-based goals like CPA or ROAS. Many on-demand customers also run Re-engagement campaigns with Moloco to reactivate dormant users, drive repeat orders, or promote new features.
We don't offer fixed CAC guarantees or use incentivized installs — practices that inflate numbers and can introduce fraud risk. Moloco Ads maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.
Some UA platforms optimize for installs or registrations because those are quick events their algorithms can measure. Moloco can optimize for the events that matter to your business: first completed order, first trip, subscription activation, repeat purchase cadence. Our AI analyzes the full user journey to understand what predicts conversion for your specific product.
We work across the full on-demand ecosystem: food delivery, ride-hailing, grocery and quick commerce, QSR, and on-demand shopping. Our platform adapts to your specific conversion events and optimization goals regardless of vertical.
We take data and security seriously. For full information, please see our Trust Center and Security and Compliance pages for more details.
Onboarding typically includes integrating measurement, defining your key conversion events, and agreeing on a test plan. From there, we launch campaigns, monitor learning, and adjust based on performance and your feedback.