Der Moloco Blog

Moloco supports the IAB Gold Standard to foster a transparent, safe, and user-friendly mobile advertising ecosystem by reducing ad fraud, upholding brand safety, and enhancing user experience.

Building a Better Ecosystem: Why Moloco Supports the IAB Gold Standard

We’re thrilled to announce that Moloco has been announced as winner for the PMW 2024 Award in Email, Mobile, and App Marketing for our outstanding campaign with Scopely, a leading mobile-first game developer and publisher. This prestigious honor celebrates the incredible success of our collaboration on the global launch of 'Monopoly GO!', a campaign that redefined what’s possible in mobile game marketing.

Moloco Wins PMW 2024 Award for Email, Mobile, and App Marketing

Check out Moloco’s top rankings in the 17th edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.

AppsFlyer's Performance Index 17 recognizes Moloco as a trusted partner for scaling growth outside of walled gardens

Learn how to unlock mobile app growth by expanding beyond walled gardens and tapping into the vast potential of the open internet

Unlocking the power of mobile app growth beyond walled gardens

Scale your agency's growth and set new industry benchmarks through the Moloco agency partner program, designed to empower advertising agencies across the globe to enhance their performance and excel in the open internet.

Introducing the Moloco agency partner program

Moloco identified several fraudulent scams using emails, messages, and websites that falsely claim affiliation with us. We are actively taking legal action in the appropriate regions.

Notice: Scam websites using Moloco’s name

Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.

Unlocking synergy: The case for online retailers and marketplaces in the ads business

2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.

Navigating the future: 2024 commerce media trends

Get the complete recap of AdWeek's interview with Nikhil Raj, VP of Retail Media at Moloco, on how machine learning in retail media transforms online commerce by boosting profitability, personalizing user experiences, and increasing ad effectiveness.

Adweek interview with Nikhil Raj on how machine learning in retail media benefits users, advertisers, and platforms