Built for app marketers.
Powered by AI.
Focused on outcomes.
Acquire users, re-engage lapsed ones, and scale profitably, all from one AI-native advertising platform.
Massive scale
daily active users can reach through Moloco Ads. ⓘ
Built for outcomes
of Moloco Ads spend is optimized for deeper-funnel ROAS and CPA goals. ⓘ
Engagement meets action
of spend goes to video, interstitial, and native formats. Immersive, full-screen placements built to capture attention and deliver results. ⓘ
The app advertising platform powering campaigns for 45 of the top 50 highest-grossing mobile app publishers across the world ⓘ
What top growth teams say
"Moloco's expansive reach across the open internet allowed us to acquire and retain a diverse range of high-value users, resulting in impressive results for both ROAS and retention."
"Moloco's ability to deliver precise targeting and optimize our ad campaigns through machine learning has been key to driving scalable growth and improving ROAS."
"We were impressed by the consistent uplift Moloco brought to our acquisition campaigns. The incremental impact was clearly visible in every test, making it easy to justify significant budget increases."
"Moloco's AI goes beyond surface-level metrics to identify the players who drive real business impact. Combined with a team that's deeply invested in our objectives and outcomes, our partnership with Moloco continues to get smarter and more effective over time."
"Moloco helped us use our first-party data to acquire the new active users we needed. They’ve allowed us to reach new audiences by opening in-app inventory that wouldn’t have been possible otherwise. Working with them has been great!"
"Since expanding our channels beyond social partners, we've seen an increase in platform bookings that we have been able to validate through incrementality modeling. We're excited to push performance further by increasing creative velocity."
"Moloco's consistent delivery of impactful incrementality tests has become an integral part of Playrix’s growth strategy. We gain valuable insights to optimize our advertising efforts, resulting in substantial and measurable growth and ongoing success of the partnership."
How Moloco Ads helps apps
drive profitable growth
Purpose-built AI
Set your goal — ROAS, deposits, purchases, level completions. Moloco's CARA (Compound Ad Recommendation Architecture) evaluates over one trillion daily ad opportunities to identify and reach users most likely to convert for your specific objective. ⓘ
Designed for every app
Gaming, fintech, e-commerce, social, food delivery, crypto, or any other app category — Moloco Ads generalizes and drives growth for all verticals.
UA and re-engagement, unified
Moloco’s UA and RE campaigns are executed in a single, integrated architecture so the signals from every campaign feed back into the same system and performance compounds over time.
Massive reach
Acquire incremental users at scale by having the potential to reach over 2 billion daily active users across more than 2.8 million independent apps. ⓘ
Immersive formats that drive action
Impressions only matter if people engage with them. 89% of Moloco Ads spend goes to video, interstitial, and native ad formats — immersive placements where engagement runs deep and action follows. ⓘ
Quality inventory. Real visibility.
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. And when it comes to performance, you don’t have to guess. See which publishers, placements, and creatives are driving results, with visibility into where your budget goes and why it's working.
How it works
Link your Mobile Measurement Partner so our compound AI system can understand your app and find the right users. Additionally, our industry-standard protocols are designed to keep your data secure and protected.
Select your objective, budget, and upload your creatives.
Moloco’s AI takes it from here – finding high-value users and optimizing for the outcomes that matter to your business.
FAQ
Moloco Ads works across all major app verticals, including gaming, fintech, entertainment, travel, e-commerce, and on-demand. Campaigns can reach users across 230+ countries and territories.ⓘ
Moloco’s compound AI system evaluates every impression based on the probability that a specific user will take the action that matters to your business. To be able to do this, our models use deep learning to ingest signals from many sources simultaneously, forming critical insights of user behaviors, publisher apps, products, creative formats, content, and the interaction among them.
We take data and security seriously. For full information, please see our Trust Center and Security and Compliance pages for more details.
We support a wide range of measurement options for advertisers including integrations with leading mobile measurement partners partners and incrementality testing solutions.
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications.