Moloco SDK Turns One: Tracking a Year of Acceleration and Impact

One year ago, Moloco launched its In-App Bidding SDK, marking a major milestone in helping publishers unlock more revenue through direct access to Moloco’s high-performing advertiser demand. Fast forward to today, and the momentum has only grown stronger.

A Year of Rapid Growth and Adoption

Since launch, approx 500 publishers have integrated the Moloco SDK, with top publishers such as Voodoo, CrazyMaple and AudioMack and many more joining the network. The SDK is now powering monetization for apps across gaming, lifestyle, utility, and finance categories—with a common goal: maximize ad revenue without sacrificing user experience.

Now Certified by Google AdMob and Google Ad Manager

As of July 2025, the Moloco SDK is officially certified by Google AdMob and Google Ad Manager, in addition to Max and LevelPlay, ensuring full compatibility with four of the most widely used platforms in mobile advertising. This certification reinforces Moloco’s commitment to performance, reliability, and integration—while giving publishers integrated with Google seamless access to Moloco’s demand.

"Moloco SDK, which was already a certified bidding partner for AppLovin's MAX and Unity's LevelPlay, is now also a part of the Google network. With these three direct partnerships, we can continue to operate as an engine of growth for an even greater pool of publishers”
– Yoni Markovizky, Head of Supply at Moloco.

Powerful Updates and Performance Wins

Over the past year, we’ve released a series of SDK updates designed to improve performance, reliability, and monetization outcomes for our partners. Here are some of the most impactful enhancements to date:

• November 2024: Smarter Bid Token Generation (v3.4.0)
  Increased ad load success rates by resolving bid token generation issues—bringing error rates down from ~40% to under 1% on iOS, and from 10% to 3.5% on Android. With fewer errors, Moloco SDK captures more bidding opportunities, leading to higher fill rates and incremental revenue for publishers.
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• December 2024: Skip-Timer for Rewarded Video (v3.5.0)
  Introduced a new skip-timer feature for rewarded video ads. Early adopters have seen an 8% lift in ROAS, driven by improved user engagement and viewing completion rates.
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• February 2025: Faster Ad Loading with Improved Caching (v3.7.0)
  This update introduced smarter ad caching to the SDK, leading to significant performance improvements. With faster ad load times and an improved user experience, publishers saw measurable gains in SOV (Share of Voice)—increasing by up to 10% in some cases.
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• March, 2025: In-house mediation support
  Moloco SDK now supports in-house mediation for greater flexibility and control
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• April 2025, v3.9.0 – Enhanced Playables UX
  Version 3.9.0 introduced a change to mute playables by default until the user interacts—creating a more user-friendly and compliant ad experience. 
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• May 2025: Native Ads support (v.3.10.0)
  Moloco SDK includes support for native ads which covers 7% of Moloco’s advertiser spend, unlocking new demand for publishers

Each version has brought us closer to our goal: delivering a high-performing, transparent SDK that adapts to publisher needs and drives real results.

Now Fully Self-Serve 

In tandem with certification and performance improvements, Moloco has made its SDK fully self-serve—giving publishers the freedom to onboard, integrate, and launch on their own timeline. Through a simple setup flow, publishers can now connect directly with approximately $2B in advertiser demand, without any hidden platform or intermediary fees.

"Moloco SDK offers an opportunity to bring Moloco’s relevant demand one step closer to our inventory, and minimize middle-man fees in our ad stack. We have a very global audience, and Moloco is one of the few advertising partners in the industry with the global reach to drive meaningful revenue across all of our markets."
– Matt Cunha, VP of Revenue Partnerships at Audiomack

“Integrating Moloco’s SDK has had a powerful impact on our monetization strategy. As a studio focused on immersive storytelling, we needed a solution that delivered relevance without disrupting the user experience. Moloco’s direct access to advertiser demand has significantly boosted our revenue, while eliminating intermediaries has allowed us to optimize ad placements and drive stronger performance. Moloco’s solution has proven invaluable in helping us scale while meeting advertiser expectations.”
– Chelly Tang, VP of monetization, CrazyMaple

Looking Ahead

In its first year, the Moloco SDK has driven strong growth, major performance gains, and key industry certifications. Backed by trusted partners and continuous innovation, it's quickly becoming the go-to monetization solution for publishers seeking transparency and scale.

Ready to get started? Create your account now or contact your Moloco representative.

^{While the SDK is now generally available, onboarding is being rolled out in phases—some publishers may experience a delay in access as we ensure quality support throughout the process}