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Moloco Cloud DSP

5 Key Aspects of Machine Learning for Performance Marketers

A comprehensible primer for the science behind ML. How exactly can ML deliver rapid and sustained ROAS?

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Moloco Cloud DSP
Performance marketing glossary

Moloco's performance marketing glossary: A glossary of terms that every growth marketer should know.

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Moloco Retail Media Platform
6 Essentials for a Successful Retail Media Network | Moloco

Retail media is exploding and there are so many cooks looking to get into the kitchen. If you're interested in understanding what the critical pieces are to building a successful retail media network, download our guide to learn how.

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Moloco Cloud DSP
5 Key Aspects of Machine Learning for Performance Marketers

A comprehensible primer for the science behind ML. How exactly can ML deliver rapid and sustained ROAS?

type:
Moloco Cloud DSP
Post-IDFA mobile game advertising costs: casual vs core

Understand the impact that Apple’s latest privacy restrictions have had on the cost of user acquisition for mobile game marketers.

type:
Moloco Cloud DSP
E-Commerce CPA Trends on iOS - H1 2021

A study of the performance of two types of CPA campaigns — those that relied on user-specific data (Non-LAT) and those that didn’t (LAT) — across three different releases: pre-14.5, 14.5, and 14.6.

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Moloco Cloud DSP
PDF
Mobile life after lockdown

Forecasting post-COVID mobile app category engagement trends

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Moloco Cloud DSP
Mobile ad formats performance report

Benchmarks for casual games

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Moloco Cloud DSP
PDF
The mobile commerce holiday marketing playbook

A helpful collection of tools, best practices, and strategies for mobile commerce marketers looking to close out 2020.

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