How AI broke brand discovery
Consumers are turning to AI for everything from brand discovery to product research. With 80% of searches now ending without a click when AI overviews are present, the traditional paths to customer acquisition are changing fast. And the shift is accelerating faster than most brands can adapt.But not all industries face the same risk of disruption. Watch the on-demand recording to dive into Moloco and BCG's analysis of 15 verticals' exposures and strengths, and learn critical strategies for defending your brand in the AI era.
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Insights & Resources
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Beyond Borders - Mobile Gaming Insights for Global Growth
Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.
