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AI Disruption Index: FinTech Edition
See where FinTechs stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.
Today, even the disruptors are being disrupted by AI. New research from Boston Consulting Group and Moloco reveals how marketing leaders in FinTech are all hands on deck, preparing for the AI future.
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What this report reveals
The AI Disruption Index: FinTech Edition synthesizes insights from executive interviews, consumer surveys, and analysis of thousands of FinTech apps, revealing how AI is shifting where and how financial services brands reach customers.
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AI Disruption Index FAQs
What is the AI Disruption Index?
AI is changing how people shop, and not every industry is equally prepared. The AI Disruption Index is research from Moloco and BCG that maps 17 consumer industries to answer:
- How vulnerable is my business?
- Are my relationships strong enough?
- Where should I invest?
The Research:
- 283 marketing executives surveyed
- 15 senior leader interviews
- 3,000+ apps analyzed (200B+ downloads)
The Output:
- Industry-specific insights, competitive positioning, and actionable recommendations backed by real data.
What industries does this research cover?
The AI Disruption Index analyzes 17 consumer verticals:
- Retail and e-Commerce
- Media and streaming
- Mobile gaming
- Finance
- Travel and hospitality
- On-Demand services (ride-sharing, food delivery)
- Education
- Health and fitness
- Social and dating
- Productivity
- iGaming
- Auto
- News and publishing
- GenAI platforms
How was this research conducted?
The research combines three complementary methodologies.
- A quantitative survey of 283 marketing executives across 17 verticals spanning 5 global regions (North America, Europe, Asia-Pacific, Latin America, Middle East/Africa).
- Performed in-depth interviews with 15 senior executives from leading consumer companies to explore specific adaptation strategies.
- Analyzed, aggregated performance data from Moloco’s platform which include 3,000+ apps with over 200 billion downloads, tracking real-time changes in user acquisition patterns, retention metrics, and customer lifetime value.
This multi-method approach provides both macro-strategic perspective and micro-behavioral insights.
What does the BCG and Moloco partnership bring to this research?
BCG provides the strategic lens—decades guiding CMOs through disruption, C-suite perspective, organizational transformation expertise.
Moloco provides behavioral proof—billions of daily decisions across gaming, e-commerce, streaming, on-demand services.
Together, they deliver strategic perspective backed by real-time behavioral proof.
When was this report published?
The AI Disruption Index was published in January 2026. The research reflects data collected throughout 2025 and represents the most current analysis of AI's impact on consumer behavior and marketing effectiveness. All survey data, executive interviews, and performance analysis were conducted between Q3 2025 and Q4 2025 to ensure findings reflect the latest behavioral trends and market dynamics.
How can I access the full findings?
You can access the complete AI Disruption Index report by filling out the form at the top of this page. The report includes detailed vertical analyses, strategic frameworks, implementation recommendations, and executive perspectives. After submitting the form, you'll receive immediate access to the report. You'll also be added to our distribution list for related resources, upcoming webinars, and event invitations (you can unsubscribe at any time).
How can my company participate in the research?
We welcome input from marketing leaders. Future research will include additional surveys and executive interviews. Interested in participating or hosting an executive briefing for your team? Contact your Moloco representative or note your interest when accessing the report.
What this report reveals
The AI Disruption Index: FinTech Edition synthesizes insights from executive interviews, consumer surveys, and analysis of thousands of FinTech apps, revealing how AI is shifting where and how financial services brands reach customers.
