Unwrapping Seasonal Strategies
Strategic insights for app marketers during the 2025 holiday season
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The 2025 holiday season represents the biggest opportunity of the year for app marketers. More users are active, engagement peaks across categories, and the right strategy can drive exceptional growth. Marketers who combine smart planning with real-time intelligence will capture their most valuable users during this high-potential period.
This interactive report gives you the insights to maximize that opportunity. Explore complete 2024 trends to establish your baseline, then track 2025's evolution with weekly data updates. Filter by your vertical, country, and operating system to identify the patterns that unlock growth for your business, and discover advantages others overlook.
Visit weekly to:
- Review a baseline of 2024 user behavior (downloads, revenue, time spent) and advertising trends (CPM, CPI, ARPPU, ROAS, ad opportunities)
- Track the 2025 season as it unfolds with weekly updates for all metrics
- Customize your view by vertical, country, and OS
Enter your details above to access the full interactive report.
Insights & Resources
Beyond Borders - Mobile Gaming Insights for Global Growth
Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.
Inside a mobile game’s first year
An analysis of 55 mobile game launches, representing $1.5B in IAP revenue and more than 20M players, reveals what separates breakout titles from the rest. Discover how their strategies evolve throughout the first year, from creative testing to bid strategy.
