User vs Marketing Trends

The 2025 holiday season represents the biggest opportunity of the year for app marketers. More users are active, engagement peaks across categories, and the right strategy can drive exceptional growth. Marketers who combine smart planning with real-time intelligence will capture their most valuable users during this high-potential period.

This interactive report gives you the insights to maximize that opportunity. Explore complete 2024 trends to establish your baseline, then track 2025's evolution with weekly data updates. Filter by your vertical, country, and operating system to identify the patterns that unlock growth for your business—and discover advantages others overlook.