媒体成本持续上涨，2026 年假日季的每个增长机会都值得把握。这份看板基于 Moloco 数十亿条数据，帮助您每天掌握成本与用户行为的变化，发现两者变化不同步的情况。每个应用的增长节奏都不同，建议您在假日季期间经常查看更新。
The 2026 Holiday Season Index
面向 App 营销人员的每日用户行为与营销趋势
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假日季营销趋势洞察
What you can plan for
Explore three windows of opportunity, each filterable by vertical, country, and OS, updated daily.
1
高峰前窗口
Use this time to experiment with creative, establish audiences, and let AI systems accumulate learning ahead of the volatile weeks.
2
假日季高峰期
Keep a close eye on the data during this period, since opportunity windows open at different times for each industry.
3
Q5 及节后阶段
Make the most of the most efficient stretch of the season. For gaming, this is the window to scale, as acquisition costs tend to ease while user activity holds steady. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>本报告基于 Moloco 内部数据和 Sensor Tower 估算数据，时间范围为 2024 年 9 月至 2027 年 3 月，涵盖 25 个市场的 12,000 个广告主应用、超过 8 亿次安装和超过 2 亿名付费用户。营销指标来自 Moloco 客户的汇总数据，并不代表整个市场。报告中的指标均经过连续两个假日季周期（9 月至次年 3 月）的验证；只有在两个周期中均成立的指标才会保留，未达到阈值的数据不予展示。所有数据均以各项指标自身的三年增长趋势为基准换算为指数：100 表示与趋势一致，120 表示高于趋势 20%，80 表示低于趋势 20%。</p>"]}
New This Year
More countries added globally, alongside the markets you already know, for a fuller view of the season wherever your users are.
Deeper subcategory data for gaming and consumer, plus additional metrics, giving you more dimensions to plan against than the 2025 index.
