1 Legal Footnote: Primary evidence for this comes from client case studies, see Wildlife (+13% ARPDAU), Locket Widget (87% increase in ad revenue from Moloco vs. preSDK), NewsBreak (“significant additional daily revenue”), Hungry Studio (10% ARPDAU lift), Dev Sisters (10% ARPDAU lift)2 Legal Footnote: See Substantiation Doc Reference F-060 Full Source: Moloco internal data. Publisher count represents distinct publishers with active SDK monetization revenue, comparing January 1st 2025 to December 31st 2025.3Legal Footnote: See Substantiation Doc Reference F-061 for full details including pdf. Source: AppGoblin App SDK Growth Report 2025 (appgoblin.info/reports/mobile-apps-growth-sdks-2025 published January 2026). Ranking based on net change in new app integrations among ad networks, comparing H1 vs H2 2025 across 52,287 apps. Moloco ranked #1 among ad networks by net new integrations.4 Falcon Game Studio × Moloco, "Moloco SDK Helps Falcon Game Studio Trailblaze Into New Growth," published October 21, 2024. The 15% ARPDAU lift was measured via A/B test comparing a control group (users served without traffic from Moloco's in-app bidding SDK) against an experimental group (users served with traffic from the SDK) over a two-week period, in a single app in a specific region. Results reflect the switch from waterfall SDK to in-app bidding SDK, not a comparison against a no-SDK baseline. Results reflect a single publisher and may not be representative of typical outcomes.6 Legal Footnote: Pending substantiation. Current evidence includes mediations cited here and for Nimbus here (CRO)7 Legal Footnote: The majority of this Q&A section uses Moloco’s SDK Help Center FAQs as a base. Given this is external facing technical material in active use I would hope this provides enough substantiation for the webpage8 Legal Footnote: We have previously communicated this ‘Decoding the Open Internet: Benefits of an in-app bidding SDK for marketers’. Quotes: "To facilitate a fair and more efficient ad transaction between publishers and marketers, Moloco developed its own in-app bidding SDK, which creates a direct path between the two. By bypassing intermediaries, the Moloco SDK is a new supply path with material benefits for marketers”.Moloco SDK is not a revenue-generating business line for the company. Moloco will not have additional fees that are passed to marketers or publishers for using the Moloco SDK. … By not charging any fees, Moloco aims to help marketers save on costs that can instead be used to acquire more users."9 Legal Footnote: FAQ substantiation to be discussed with legal
