了解优秀企业如何通过 Moloco 实现增长

Moloco 新闻中心

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

标题

“在提升 MyPurina 应用的增长水平方面,我们确实面临着巨大挑战。事实证明,与 Moloco 这样社交和搜索平台之外的合作伙伴携手,正是我们获取全新用户的关键。在 Moloco 的帮助下,我们得以触达以往无法触及的新受众,并验证了这些用户的增量价值。”

Diana Gilbert

效果与个性化营销经理

浏览所有案例

为效果而生

市场领导地位

十分之九

收入最高的移动应用通过 Moloco 进行广告投放。

平台规模

3,000+

广告主已使用 Moloco Ads。

广告主采用率

9.7万+

Moloco Commerce Media 的广告主采用率。

以更低成本召回用户

3.8倍

单次行动成本低于获客成本

随时随地触达用户

20亿+

可通过 Moloco Ads 触达的日活跃用户,助您挖掘新的增量用户

2倍

2025 年发布商采用率

2025 年,通过 Moloco SDK 进行变现的发布商数量翻了一番以上。

助力领先品牌实现增长

用数据说话的成果。

“Wayfair 需要一家广告技术合作伙伴,既能针对我们数百万种商品实现实时个性化推荐,又能为供应商最大化广告支出回报率。Moloco 基于机器学习的平台达到了这一标准——在初步概念验证测试中,展示广告点击率提升了 30%,并在我们的基础设施上成功扩展至数千个供应商广告活动。”

Fiona Tan

首席技术官

阅读案例研究
阅读案例研究

Moloco 持续提供高效的影子竞价转化增量测试,已成为 Playrix 增长战略中不可或缺的一部分。我们从中获得了宝贵的洞察,用以优化广告投放,从而实现了显著且可衡量的增长,并推动了双方合作的持续成功。

Pavel Lushnikov

营销制作人

阅读案例研究

“从全球发布至今,Moloco 一直是我们强有力的合作伙伴,他们始终具备出色的能力,能为我们持续挖掘高质量、高参与度的玩家。”

Eric Ma

效果营销高级副总裁

阅读案例研究

“Moloco SDK 使我们能够接入与产品完美契合的短视频风格广告。这带来了显著的收入增长,且完全没有影响用户体验。团队深厚的技术功底和高效的响应能力促成了这一切。”

Ryan Ludlow

广告总经理

阅读案例研究

“Wayfair 需要一家广告技术合作伙伴,既能针对我们数百万种产品实现实时个性化推荐,又能最大限度地提高供应商的广告支出回报率。Moloco 基于机器学习的平台完美达成了这一目标——在初步概念验证测试中,展示广告点击率提升了 30%,并能在我们的基础设施上有效扩展至数千个供应商广告活动。”

Fiona Tan

Wayfair 首席技术官

阅读案例研究

“Moloco 持续提供的有效影子竞价转化提升测试,已成为 Playrix 增长战略中不可或缺的一部分。我们从中获得了宝贵的洞察,用以优化广告投放,从而实现了显著且可衡量的增长,并推动了双方合作的持续成功。”

Pavel Lushnikov

Playrix 营销制作人

阅读案例研究

“从全球发布至今,Moloco 一直是我们强有力的合作伙伴,他们始终具备出色的能力,能为我们持续挖掘高质量、高参与度的玩家。”

Eric Ma

Scopely 效果营销高级副总裁

阅读案例研究

“Moloco SDK 让我们能够接入与产品完美契合的短视频广告。这不仅带来了显著的收入增长,也未对用户体验造成任何影响。团队深厚的技术功底和高效的响应速度促成了这次合作。”

Ryan Ludlow

NewsBreak 广告总经理

阅读案例研究
sharechat
解决短剧留存难题:QuickTV 与 Moloco 的增长之旅
解决短剧留存难题:QuickTV 与 Moloco 的增长之旅
Quick TV 与 Moloco 携手合作,开发出一种定制化的优化方案,能够精准识别出真正有订阅意向的用户,而不仅仅是那些仅有试用意向的用户。
ShareChat
解决短剧留存难题:QuickTV 与 Moloco 的增长之旅
July 9, 2026

解决短剧留存难题:QuickTV 与 Moloco 的增长之旅

Moloco 广告
111percent-moloco-re-engagement-campaign
111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign
111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign
Discover how 11Percent used a phased re-engagement strategy and Moloco's AI-powered optimization to outperform D7 ROAS targets on both iOS and Android.
111Percent
111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign
June 25, 2026

111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign

nexon-sees-incremental-impact-of-moloco-performance-ctv
Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups
Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups
Learn how Nexon drove incremental new user growth and expanded beyond mobile UA with Moloco’s Performance CTV, validated through incrementality testing.
Nexon
Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups
May 11, 2026

Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups

Moloco 广告
devsisters-exceeds-roas-targets-with-moloco-performance-ctv
Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV
Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV
Discover how Devsisters drove strong performance in the U.S. with Moloco Performance CTV.
Devsisters
Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV
March 11, 2026

Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV

Moloco 广告
nexons-global-campaign-success-with-molocos-ctv-solution
From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution
From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution
Learn how Nexon acquired high-value users and maximized ROAS in the U.S. market with Moloco’s CTV ads.
Nexon
From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution
November 29, 2025

From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution

Moloco 广告
Moloco 直播货币化
com2us-exceeds-roas-target-for-the-japan-launch-campaign-with-moloco
Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco
Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco
Discover how Com2uS partnered with Moloco to build a strategic campaign spanning pre-registration to launch, achieving outstanding performance across both UA and ROAS.
Com2uS
Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco
November 18, 2025

Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco

Moloco 广告
nexon-drives-incremental-growth-with-molocos-pc-web-campaign
Nexon Drives Incremental Growth with Moloco Ads Web Campaign
Nexon Drives Incremental Growth with Moloco Ads Web Campaign
Learn how Nexon scaled UA performance through Moloco Ads web campaign.
Nexon
Nexon Drives Incremental Growth with Moloco Ads Web Campaign
October 29, 2025

Nexon Drives Incremental Growth with Moloco Ads Web Campaign

Moloco 广告
xanh-sm-reengagement
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
Xahn SM
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
September 26, 2025

Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement

Moloco 广告
musinsa-ads-mcm
From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco
From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco
Discover how Musinsa leveraged Moloco Ads and Moloco Commerce Media to power a full-funnel performance journey—driving revisits and converting them into purchases.
Musinsa
From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco
September 10, 2025

From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco

Moloco 广告
Moloco 商务媒体
未找到结果。
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Moloco 客户

了解优秀企业如何借助 Moloco 实现增长

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

标题

“在提升 MyPurina 应用的增长水平方面,我们面临着真正的挑战。事实证明,与 Moloco 这样跳出社交媒体和搜索广告范畴的合作伙伴携手,正是我们获取全新用户的关键。在 Moloco 的帮助下,我们得以触达以往无法触及的新受众,并能验证这些用户带来的增量价值。”

Diana Gilbert

效果与个性化营销经理

浏览所有案例

为效果而生

市场领导地位

十分之九

通过 Moloco 投放广告的最高营收移动应用

平台规模

3,000+

位广告主已使用 Moloco Ads

广告主采用率

过去 12 个月内新增 9.7 万多名广告主

Moloco Commerce Media 的广告主采用率

用数据说话的成果。

“Wayfair 需要一家广告技术合作伙伴,既能针对我们数百万种商品实现实时个性化推荐,又能最大化供应商的广告支出回报率(ROAS)。Moloco 基于机器学习的平台达到了这一标准——在初步概念验证(POC)测试中,展示广告的点击率(CTR)提升了 30%,并能在我们的基础设施上高效扩展数千个供应商的广告活动。”

Fiona Tan

Wayfair 首席技术官

阅读案例研究

“Moloco 持续提供高效的影子竞价转化增量测试,已成为 Playrix 增长战略中不可或缺的一部分。我们从中获得了宝贵的洞察,用以优化广告投放,从而实现了显著且可衡量的增长,并推动了双方合作的持续成功。”

Pavel Lushnikov

Playrix 营销制作人

阅读案例研究

“从全球发布之初至今,Moloco 一直是我们的得力合作伙伴,他们始终具备出色的能力,能为我们持续挖掘高质量、高参与度的玩家。”

Eric Ma

Scopely 效果营销高级副总裁

阅读案例研究

“Moloco SDK 让我们能够接入与产品完美契合的短视频流广告。这不仅带来了显著的收入增长,也未对用户体验造成任何影响。团队深厚的技术功底和高效的响应能力是项目成功的关键。”

Ryan Ludlow

NewsBreak 广告总经理

阅读案例研究

“Wayfair 需要一家广告技术合作伙伴,既能针对我们数百万种商品实现实时个性化推荐,又能最大限度地提高供应商的广告支出回报率。Moloco 基于机器学习的平台完美达成了这一目标——在初步概念验证测试中,显示广告点击率提升了 30%,并成功在我们基础设施上的数千个供应商广告活动中实现了有效扩展。”

Fiona Tan

Wayfair 首席技术官

阅读案例研究

“Moloco 持续提供高效的影子竞价转化增量测试,已成为 Playrix 增长战略中不可或缺的一部分。我们从中获得了宝贵的洞察,用以优化广告投放,从而实现了显著且可衡量的增长,并推动了双方合作的持续成功。”

Pavel Lushnikov

Playrix 营销制作人

阅读案例研究

“从全球发布至今,Moloco 一直是我们的得力合作伙伴,他们总能精准地为我们挖掘到高质量且高活跃度的玩家。”

Eric Ma

Scopely 效果营销高级副总裁

阅读案例研究

“Moloco SDK 让我们能够接入与产品完美契合的短视频广告。收入增长显著,且完全没有影响用户体验。团队深厚的技术功底和高效的响应能力促成了这次合作。”

Ryan Ludlow

NewsBreak 广告总经理

阅读案例研究
sharechat
解决短剧留存难题:QuickTV 与 Moloco 的增长之旅
解决短剧留存难题:QuickTV 与 Moloco 的增长之旅
Quick TV 与 Moloco 携手合作,开发出一种定制化的优化方案,能够精准识别出真正有订阅意向的用户,而不仅仅是那些仅有试用意向的用户。
解决短剧留存难题:QuickTV 与 Moloco 的增长之旅
July 9, 2026

解决短剧留存难题:QuickTV 与 Moloco 的增长之旅

111percent-moloco-re-engagement-campaign
111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign
111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign
Discover how 11Percent used a phased re-engagement strategy and Moloco's AI-powered optimization to outperform D7 ROAS targets on both iOS and Android.
111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign
June 25, 2026

111Percent Surpasses D7 ROAS Target by 291% on iOS with Moloco Re-engagement Campaign

nexon-sees-incremental-impact-of-moloco-performance-ctv
Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups
Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups
Learn how Nexon drove incremental new user growth and expanded beyond mobile UA with Moloco’s Performance CTV, validated through incrementality testing.
Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups
May 11, 2026

Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups

devsisters-exceeds-roas-targets-with-moloco-performance-ctv
Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV
Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV
Discover how Devsisters drove strong performance in the U.S. with Moloco Performance CTV.
Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV
March 11, 2026

Devsisters Exceeds ROAS Targets and Reduces CPI by 57% with Moloco Performance CTV

nexons-global-campaign-success-with-molocos-ctv-solution
From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution
From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution
Learn how Nexon acquired high-value users and maximized ROAS in the U.S. market with Moloco’s CTV ads.
From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution
November 29, 2025

From TV Screens to Gameplay: Nexon’s Global Campaign Success with Moloco’s CTV Solution

com2us-exceeds-roas-target-for-the-japan-launch-campaign-with-moloco
Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco
Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco
Discover how Com2uS partnered with Moloco to build a strategic campaign spanning pre-registration to launch, achieving outstanding performance across both UA and ROAS.
Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco
November 18, 2025

Com2uS Exceeds ROAS Target for the Japan Launch Campaign with Moloco

nexon-drives-incremental-growth-with-molocos-pc-web-campaign
Nexon Drives Incremental Growth with Moloco Ads Web Campaign
Nexon Drives Incremental Growth with Moloco Ads Web Campaign
Learn how Nexon scaled UA performance through Moloco Ads web campaign.
Nexon Drives Incremental Growth with Moloco Ads Web Campaign
October 29, 2025

Nexon Drives Incremental Growth with Moloco Ads Web Campaign

xanh-sm-reengagement
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement
September 26, 2025

Xanh SM Doubles Repeat Orders and Beats CPA Targets With AI‑Powered Re‑Engagement

musinsa-ads-mcm
From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco
From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco
Discover how Musinsa leveraged Moloco Ads and Moloco Commerce Media to power a full-funnel performance journey—driving revisits and converting them into purchases.
From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco
September 10, 2025

From Revisit to Purchase: How Musinsa Transformed the Customer Journey With Moloco

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与 Moloco 一起探索增长新路径

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1 法律脚注:主要证据来自客户案例研究,详见 Wildlife(ARPDAU 提升 13%)、Locket Widget(使用 Moloco 后的广告收入较 SDK 接入前增长 87%)、NewsBreak(“每日收入显著增加”)、Hungry Studio(ARPDAU 提升 10%)、Dev Sisters(ARPDAU 提升 10%)。2 法律脚注:参见 证明文档 编号 F-060。完整来源:Moloco 内部数据。发布商数量指拥有活跃 SDK 变现收入的独立发布商,对比时间为 2025 年 1 月 1 日至 2025 年 12 月 31 日。3 法律脚注:完整详情(含 PDF)请参见 证明文档 编号 F-061。来源:AppGoblin 2025 年移动应用 SDK 增长报告(appgoblin.info/reports/mobile-apps-growth-sdks-2025,2026 年 1 月发布)。排名基于 2025 年上半年与下半年 52,287 款应用中各广告网络新增应用集成的净变化。Moloco 在广告网络新增集成净值中排名第一。4 Falcon Game Studio × Moloco,“Moloco SDK 助力 Falcon Game Studio 开辟增长新路径”,发布于 2024 年 10 月 21 日。15% 的 ARPDAU 提升是通过 A/B 测试测得,对比组为未使用 Moloco 应用内竞价 SDK 流量的用户,实验组为使用该 SDK 流量的用户,测试周期为两周,针对特定地区的单一应用。结果反映了从瀑布流 SDK 切换至应用内竞价 SDK 的效果,而非与无 SDK 基准的对比。结果仅反映单一发布商情况,可能不代表典型结果。6 法律脚注:待证实。现有证据包括此处引用的中介平台 链接 以及 Nimbus 链接(CRO)。7 法律脚注:本问答部分主要基于 Moloco SDK 帮助中心常见问题解答。鉴于此为正在使用的对外技术资料,应足以作为网页内容的证明。8 法律脚注:我们此前曾发布“解码开放互联网:应用内竞价 SDK 对营销人员的益处”。引文:“为促进发布商与营销人员之间更公平、高效的广告交易,Moloco 开发了自有的应用内竞价 SDK,在两者之间建立了直接路径。通过绕过中间商,Moloco SDK 提供了一条全新的供应路径,为营销人员带来实质性收益”。Moloco SDK 并非公司的创收业务线。Moloco 不会因使用 Moloco SDK 向营销人员或发布商收取额外费用。……通过免收任何费用,Moloco 旨在帮助营销人员节省成本,从而将其用于获取更多用户。9 法律脚注:常见问题证明 需与法务部门讨论。