Beyond Install to In-App Conversion: How Yanadoo Optimized the Customer Journey with Moloco

August 27, 2025

About Yanadoo

Yanadoo is a leading edtech and lifestyle company in Korea. Yanadoo’s “Yafit Move” app is a move-to-earn (M2E) service that rewards users for everyday activities like walking and cycling with mileage that can be used like cash, encouraging healthier habits while delivering tangible benefits.

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Challenge: Driving Repeat Engagement While Scaling Sign-Ups

Yanadoo set out to use Yafit Move’s reward-driven model to grow new registrations and expand the app’s active user base through in-app events. Yanadoo needed a seamless conversion flow—from install to registration to first engagement—and a strategy that kept users coming back, motivated by earning more mileage rewards.

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Solution: AI-Driven Campaigns That Turn Installs Into Engagement

To go beyond installs, Yanadoo partnered with Moloco to build conversion-focused campaigns using AI-driven optimization. Yanadoo combined custom in-app event optimization goals, rigorous data analysis, creative testing, and hands-on operational consulting with Moloco to improve performance across the user journey and drive repeat usage.

1. Acquire high-potential reward app users with AI targeting

With Moloco Ads, Yanadoo automatically optimized campaigns to target users in reward-centric finance and healthcare apps, matching users who resembled Yafit Move’s core profiles—especially those motivated by early reward offers and likely to engage.

2. Utilize transparent reporting to analyze overall campaign performance

With real-time, publisher- and exchange-level data through Moloco Ads’ reports dashboard, Yanadoo monitored performance by publisher app, identified top placements, analyzed creative winners, and refined messaging and composition per placement. This raised the overall campaign performance.

3. Optimize the journey with event-to-KPI analysis

Together, Yanadoo and Moloco analyzed correlations between custom in-app events and key KPIs, testing a variety of new campaigns around the events with the strongest conversion impact. Budgets were then strategically allocated to proven campaign setups that balanced both performance and efficiency. This pushed results beyond installs into registrations and mileage accumulation.

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Results: Improved Performance at Lower Cost

Through its campaigns powered by Moloco Ads’ AI-driven platform and continuous data analysis and testing, Yanadoo captured high-value users for Yafit Move and improved efficiency from install to registration and repeat use.

30% of total installs attributed to Moloco (across all channels)
20% lift in sign-up conversion rate*
D1 retention rate improved by 25%*

*After launching in-app event campaigns

“More than a channel, Moloco acted like a partner. They worked within our event-based campaign strategy and optimized on real user behavior, turning new installs into active Yafit Move users.”