Inside a mobile game’s first year
An analysis of 55 mobile game launches, representing $1.5B in IAP revenue and more than 20M players, reveals what separates breakout titles from the rest. Discover how their strategies evolve throughout the first year, from creative testing to bid strategy.
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Insights & Resources
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Beyond Borders - Mobile Gaming Insights for Global Growth
Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.
Inside a mobile game’s first year
An analysis of 55 mobile game launches, representing $1.5B in IAP revenue and more than 20M players, reveals what separates breakout titles from the rest. Discover how their strategies evolve throughout the first year, from creative testing to bid strategy.
