Moloco Ads for Agencies
New growth opportunities for your clients. Measurable outcomes for your agency
Stay ahead with the AI-driven performance advertising platform for mobile app and CTV. Unlock new revenue opportunities for your clients, supported by a partnership built to scale.
Moloco’s customers include:
Growth doesn't look like it used to
Agencies are being asked to reach new audiences, prove performance, and deliver differentiation in an increasingly fragmented landscape.
Fragmented supply
Your clients’ potential audiences arespread across a wide range of apps. Reaching them means going beyond what most standard media plans include today.
Pressure to prove real value
Clients want to see real performance — not self-reported metrics from platforms with skin in the game. Agencies that can demonstrate measurable outcomes and true incrementality are better positioned to build trust and win new business.
Siloed efforts
Managing UA and re-engagement across separate platforms creates duplicated effort and inconsistent data, making it hard to build a unified performance story. And demonstrating true incrementality is a bar many agencies are still working to meet.
How Moloco drives
agency success
AI-driven performance, optimized for what your clients care about
Go beyond installs and impressions. Over 90% of Moloco’s spend is optimized for deeper funnel CPA and ROAS outcomes so your clients can optimize towards what actually grows their business. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; gross advertising spend on Moloco Ads app campaigns, worldwide. Analysis covers the 90-day period ending March 31, 2026 (December 31, 2025 – March 31, 2026). Campaigns classified by optimization goal: CPA (cost-per-action) or ROAS (return-on-ad-spend).</p>"]}
UA and re-engagement in a single platform
Managing user acquisition and re-engagement through various channels can add complexity. Moloco brings both together with one AI system. This means campaigns that learn from one another, a single place for reporting, and one performance conversation with clients.
Brand-safety and transparency
Moloco maintains strict quality standards aligned with Google and Apple's app store requirements, and has earned TAG and IAB Gold certifications. And when it comes to performance, you don’t have to guess. See which publishers, placements, and creatives are driving results, with visibility into where your budget goes and why it's working.
Moloco fits your clients’ growth strategy
Grow beyond current channels
Extend your clients' reach beyond their current channels. With Moloco, agencies can run campaigns that reach users across more than 2.9M independent apps, a broad ecosystem that complements existing media plans. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>More than 2.9 million apps: count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least one RTB (real-time bid) request in the 90-day period ending April 3, 2026, worldwide</p>"]}
Scale new apps
Help new apps grow quickly and efficiently. Moloco's AI optimizes for the users most likely to convert into long-term, high-value customers, with more than 90% of spend fine-tuned for ROAS and CPA goals. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.</p>"]}
Re-engage lapsed users
Lapsed users are already familiar with your client's app. They just need the right moment to come back. Moloco brings acquisition and re-engagement together in a single platform, targeting them at the moments they're likely to convert.
Tailored for your clients’ verticals
Gaming apps
46 of the top 50 highest-grossing mobile gaming apps in 2025 advertised with Moloco. From casual to mid-core to hardcore, Moloco reaches engaged players. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Sensor Tower ranking of top mobile gaming apps by 2025 revenue (IAP & subscription), excluding Mainland China. January 1–December 31, 2025.</p>"]}
Finance apps
Leading banks, investment platforms, lending apps, and payments companies use Moloco to acquire high-value, funded users, optimizing beyond the install to the moments that actually matter to their business.
eCommerce and retail apps
Brands across shopping, QSR, and consumer apps use Moloco to drive installs, purchases, and repeat transactions, reaching users with demonstrated intent at the right moment.
Entertainment and streaming apps
Moloco helps entertainment and streaming apps drive trials, subscriptions, and renewed engagement, reaching consumers beyond their existing media mix.
Social and communication apps
From messaging apps to creator platforms, Moloco helps social apps find new users across independent inventory their existing campaigns are less likely to reach.
Frequently Asked Questions
What does onboarding look like for a new agency?
You'll get a dedicated Moloco agency contact from day one, multi-client account setup support, and access to our enablement library. Low minimum test budgets allow you to validate performance before scaling.
How do I prove Moloco's value to my clients?
We support measurement via all major Mobile Measurement Partners, and we encourage incrementality testing from the start. Moloco provides reviews with clear benchmarks, co-pitching support for client meetings, and dashboards that give clients visibility into spend, performance, and outcomes.
Does Moloco work alongside our existing media mix or replace it?
Moloco is designed to work alongside your clients' existing campaigns. Most agencies bring Moloco in as an additive channel that extends their clients' reach into inventory their current campaigns may not be covering. Moloco complements spend on search, social, and programmatic rather than replacing it.
Is there a minimum spend requirement to join the partner program?
Moloco's AI performs best with enough campaign volume to learn from, so individual campaigns have minimum spend requirements to support effective optimization. There is no separate minimum requirements to join the partner program. Your Moloco agency contact can walk through campaign-level requirements and help scope a test that fits your clients' goals.
What verticals is Moloco particularly suited for?
Moloco has deep expertise across diverse apps including gaming, e-commerce, fintech, streaming, entertainment, and other verticals.Moloco’s CARA(Compound Ad Recommendation Architecture) adapts to your client's specific conversion goals regardless of vertical — from app installs to subscriptions and purchases.
How do you prevent fraud?
Moloco Ads maintains strict quality standards aligned with Google and Apple's app store requirements. We use real-time monitoring and exclusion lists to continuously improve inventory quality. These efforts have earned TAG and IAB Gold certifications. We don't offer fixed CAC guarantees or use incentivized installs, which are practices that inflate numbers and can introduce fraud risk.
What are Moloco’s data and security policies?
We take data and security seriously. For full information, please see our Trust Center and Security & Compliance page for more details.
