Blog Article

Weekly Budget Optimizer delivers 29% higher ROAS for e-commerce apps

Hyemin Kim
, Product Marketer

June 2, 2022

Did you know that companies get 65% of their revenue from retained shoppers?1 And that a 5% increase in shopper retention results in a 75% increase in a company’s profitability?2

For performance marketers growing e-commerce apps, running re-engagement campaigns is more a necessity than an option as targeting shoppers who buy is a main driver of monetization. In order to increase revenue, marketers need to serve shoppers the right re-engagement ads at the right time. The question is how to do this successfully in the midst of millions of variables that constantly change and impact shopper behavior every hour of every day. 

For example, a social media influencer might mention a new product in passing late in the evening, causing  it to go viral that night, and triggering a handful of purchases from shoppers who had that item in their cart. But, as the performance marketer for a shopping app that carries that product, how would you forecast this unexpected opportunity and take advantage of it in a timely manner? What if you’ve already depleted your daily budget on impressions that seemed relatively valuable before this opportunity popped up? By the time your daily budget is renewed, your chance to re-target and convert high-LTV shoppers could already be gone.

The good news is that Weekly Budget Optimizer is now open for re-engagement campaigns on Moloco Cloud DSP. Weekly Budget Optimizer helps maximize every campaign’s ROAS by automatically optimizing budget for the best-performing hours and days of the week. This offers marketers a significant upside because the de facto approach of optimizing for daily timeframes can exhaust budgets before even seeing more valuable impressions towards the end of the day.

Daily vs weekly budget optimizer chart showing better ROAS

In summary, running your re-engagement campaign with Weekly Budget Optimizer enables you to: 

  • Automatically optimize spend towards best performing hours and days of the week to get shoppers to spend more on your app
  • Prevent campaign budget from being depleted when there are still valuable shoppers to re-engage
  • Boost performance of your e-commerce re-engagement ROAS campaigns by 29% (on average)

If you want to start running a re-engagement campaign on Moloco Cloud DSP, contact us today!

1. Business News Daily, How to Calculate Your Customer Retention Rate

2. Investopia, Repeat Sales Definition

Editor’s choice

Beyond generative AI: How operational machine learning is transforming mobile app marketing

Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.

Better understand how users are engaging with your video ads with Engaged-View Conversions

Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.

Elevate your iOS performance with SKOverlay

Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.

Hyemin Kim
Product Marketer
More by this author

Subscribe to the Moloco Newsletter

Want to learn more?