Moloco

Hyemin Kim

Hyemin is a product marketer at Moloco based in the Seoul. Her work centers around Moloco Cloud DSP and she enjoys guiding our audience to meet and exceed their business goals using our solutions. Hyemin is a plant-lover, a golfer, and a mobile app enthusiast who loves trying out new apps.

More by author

November 18, 2022

|

Moloco Cloud DSP

Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Matthew Kaplan

November 10, 2022

|

Moloco Cloud DSP

What is Q5 and Why Is It The Best Time of Year for UA?

CPMs tend to drop starting on Christmas day, and they typically stay low until the first or second week of January. This is the period we have come to call Q5, because the trends we see during this part of the year are so different from what we see throughout the rest of Q4.

Matthew Kaplan