April 7, 2022
Did you know that users are 3x more likely to convert on video ads than on banner ads? And 5x more likely on video ads than on interstitials?
Video ads are a great way to tell a story about your app and drive high conversion rates. This is why successful marketers invest in building and optimizing video creatives. However, in the past, marketers had to manually create and upload matching end cards to go along with their video creatives, which was a time-consuming bit of admin.
At Moloco, we don’t believe marketers should spend all their time on processes. Today, we’re excited to introduce our new auto end card feature, which enables you to automatically create end cards for your video creatives with a single click.
To create an auto end card, go to the Creative Group tab on your Moloco Campaign Manager:
By using auto end cards, you’ll be able to:
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Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.