April 7, 2022
Did you know that users are 3x more likely to convert on video ads than on banner ads? And 5x more likely on video ads than on interstitials?
Video ads are a great way to tell a story about your app and drive high conversion rates. This is why successful marketers invest in building and optimizing video creatives. However, in the past, marketers had to manually create and upload matching end cards to go along with their video creatives, which was a time-consuming bit of admin.
At Moloco, we don’t believe marketers should spend all their time on processes. Today, we’re excited to introduce our new auto end card feature, which enables you to automatically create end cards for your video creatives with a single click.
To create an auto end card, go to the Creative Group tab on your Moloco Campaign Manager:
By using auto end cards, you’ll be able to:
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In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!
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