September 1, 2021
Creative a/b testing, also known as split testing, takes the guesswork behind ad creative optimization by comparing the performance of two ads in a controlled environment. Spend is allocated to both creatives over a period of time and the creative that drives better performance is determined as the winner. This process enables app marketers to make data-informed decisions. It is no surprise that companies that leverage creative A/B tests see 37% higher return on marketing spend than those who do not .
Today, we’re excited to announce the release of our very own, creative A/B testing: a new feature on Moloco Cloud DSP that enables you to easily run fast and accurate creative a/b tests.
If you’re an existing customer, visit your dashboard today to start running creative A/B tests. If you’re new to Moloco, please reach out to us today.
By looking at spending trends stretching as far back as 2020, we can begin to understand how the industry has evolved so far and what to potentially expect for the rest of the year and beyond.
A quick quiz to determine how well you know IDFA and ad campaign performance.
The steps Moloco takes to ensure we reach the best audience for customer's campaign goals, and to make the most value of their media budget.
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