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September 1, 2021
Creative a/b testing, also known as split testing, takes the guesswork behind ad creative optimization by comparing the performance of two ads in a controlled environment. Spend is allocated to both creatives over a period of time and the creative that drives better performance is determined as the winner. This process enables app marketers to make data-informed decisions. It is no surprise that companies that leverage creative A/B tests see 37% higher return on marketing spend than those who do not .
Today, we’re excited to announce the release of our very own, creative A/B testing: a new feature on Moloco Cloud DSP that enables you to easily run fast and accurate creative a/b tests.
If you’re an existing customer, visit your dashboard today to start running creative A/B tests. If you’re new to Moloco, please reach out to us today.
From buzzword to bottom line: Mastering machine learning for measurable growthOperational ML through real-time data offers precision in targeting and bid optimization in advertising. Learn how to master machine learning and navigate the nuances of real ML solutions to grasp the future of advertising for measurable growth.
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From insights to impact: The power of machine learning in advertisingThe transformative impact of machine learning on modern advertising can provide real-time decision-making, targeting, and measurable outcomes. Learn how advanced machine learning-powered solutions can elevate advertising strategies and drive tangible results.
Beyond generative AI: How operational machine learning is transforming mobile app marketingExplore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Better understand how users are engaging with your video ads with Engaged-View ConversionsUncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
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