MOLOCO User acquisition
Find high-value users at global scale with a compound AI ad system
Moloco Ads can help you reach more than 2 billion daily active users around the world, across 2.9 million independent apps. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users. <br><br>Source:<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube).</p>"]}
These companies choose Moloco:
The old rules of user acquisition no longer apply
Your main channels are reaching their limits
In 2026, Meta, Google Ads, and Amazon alone are projected to capture more than 60% of worldwide digital ad spend. As those channels become more crowded, advertisers face rising costs and shrinking returns. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>eMarketer, "Meta to Surpass Google in Digital Ad Revenues for First Time Ever," April 13, 2026"Meta to Surpass Google in Digital Ad Revenues for First Time Ever," April 13, 2026. Google, Meta, and Amazon together are forecast to represent 62.3% of total worldwide digital ad spending in 2026.</p>"]}
Installs don't always translate into revenue
In 2025, Android led global downloads three-to-one, yet iOS captured around 70% of consumer spending ($117B versus Google Play's $49B). The lowest cost per install (CPI) doesn't always produce the highest-value users. Without optimization tuned to downstream outcomes, strong install numbers can hide weak business results. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Business of Apps, App Data Report 2026, February 2026.</p>"]}
Incomplete measurement limits growth
Just 18% of marketers feel confident they can tie installs to the right source, while 71% report direct revenue impact from measurement blind spots. Without clear visibility into what's driving performance, budget decisions are based on incomplete information. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Branch, "The 2025 State of App Growth: Signal Loss, Smarter Strategies, and the Road Ahead," September 29, 2025.</p>"]}
Growth requires a different approach
AI built for outcomes, not installs
Set your User Acquisition goal (ROAS, CPA, deposits, purchases, or level completions) and Moloco's AI evaluates more than one trillion daily ad opportunities to find the users most likely to convert for your objective. No manual setup. No vertical-specific tuning. Just high-value users at scale. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; average daily ad opportunities received by Moloco Ads, January – February 2026. Figure is an estimate derived from sampled infrastructure data scaled to total volume.
Source: Moloco Internal Data; average daily ad opportunities received by Moloco Ads, January – February 2026. Figure is an estimate derived from sampled infrastructure data scaled to total volume.</p>"]}
The best users aren't all in one place
Reach more than 2 billion daily active users across 2.9 million independent apps. More reach creates more opportunities to find the users who matter most to your business. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least one RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube).</p>"]}
Measure what matters to your business
Moloco supports multiple attribution frameworks, incrementality testing, and A/B testing, giving your team the tools to validate results, isolate impact, and scale what actually drives growth.
One AI for every vertical
Whether you're acquiring users for a mobile game, a FinTech app, or anything in between, Moloco's compound AI system is built to perform across every category, optimizing for the outcomes that matter to you, without custom setup.
Engage users with immersive formats
89% of Moloco Ads spend runs in interstitial, in-app video, and native formats. Put your app in front of engaged users with immersive, full-screen placements designed to capture attention and drive action. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco internal data; gross advertising spend on Moloco Ads app campaigns by ad format, worldwide, Q4 2025 (October 1, 2025 – December 31, 2025). </p>"]}
Prove what worked with transparent reporting
Moloco maintains strict quality standards aligned with Apple’s and Google’s app store requirements. Real-time monitoring and exclusion lists continuously improve inventory quality, earning Moloco both TAG and IAB Gold certifications.
See exactly which publishers, placements, and creatives are driving the outcomes that matter, so you can optimize with confidence and scale what works.
Optimization starts with the right goal
ROAS optimization
Define your target ROAS, and Moloco optimizes every impression against the revenue it’s likely to generate, continually adjusting to maximize return on your ad spend.
CPA optimization
Set your target cost per action, then let Moloco's compound AI system find the users likely to convert at that cost. Choose a post-install conversion window that reflects your benchmarks for success.
Frequently Asked Questions
Which regions and verticals does Moloco support?
Moloco can reach users across 230+ countries and territories, and supports a wide range of verticals including gaming, fintech, entertainment, travel, e-commerce, and on-demand. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Ads served ad impressions across more than 230 countries and territories in February 2026"<br>FN: "Moloco Internal Data; Unique ISO 3166-1 countries, territories, or special areas of geographic interest, with at least one delivered impression via Moloco Ads (App, Web, CTV) February 1–28, 2026.</p>"]}
How do you measure incrementality?
Moloco supports ghost-bidding incrementality testing, and can also support your internal teams with setting up in-house incrementality solutions.
What creative assets do I need?
Most advertisers launch with a mix of video, end cards, playables, and static images. Moloco's AI automatically tests creative formats, placements, and variations to identify the combinations that are performing.
How does pricing work?
Moloco uses optimized CPM (oCPM) pricing, dynamically adjusting impression prices based on expected user quality and market competition while optimizing toward your CPA or ROAS goals. Most campaigns begin with an experiment to measure the value Moloco can deliver, with a minimum $300 daily budget.
How does Moloco protect against fraud and low-quality traffic?
Moloco maintains strict inventory quality standards through real-time monitoring, exclusion lists, and alignment with Google and Apple's app store requirements. These practices have earned TAG and IAB Gold certifications.
Can I run Re-engagement or CTV campaigns alongside UA?
Yes. Running User Acquisition alongside Re-engagement or Performance CTV allows Moloco's compound AI system to share signals across the user lifecycle, helping improve both acquisition and retention performance. Find more information on Performance CTV here.
Can I use my existing measurement partner?
Yes. Moloco supports all major MMPs, including install, event, and revenue postbacks, SKAN on iOS, incrementality testing and A/B testing.
Where will my ads appear?
Your ads can reach users across more than 2.9 million independent apps, spanning categories such as gaming, news, entertainment, and lifestyle. Reporting offers full visibility into where your campaigns are running. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube).</p>"]}
How quickly can I get started?
Getting started is straightforward. Upload your first-party data through your MMP, define your objective and budget, upload your creatives, then launch. From there, Moloco's AI automatically optimizes toward the outcomes that matter to your business.
When should an app add a new paid channel?
An app should add a new paid channel when its existing channels still convert, but efficiency has stopped improving at higher spend. A plateau at rising cost is the signal that the channel, not the campaign, is the constraint.
