Blog Article

How Moloco prepared for a Post-IDFA era

September 24, 2021

At Moloco, we guarantee that our customers achieve the best performance — no matter the circumstance.

We have been working hard over the past quarter to deliver outstanding results in an age of ATT policy and SKAN attribution. Here you can take a closer look to see what we have achieved so far and how we successfully navigated this transition:

How Moloco Prepared For A Post-IDFA Era
How Moloco Prepared For A Post-IDFA Era

Moloco has embraced new LAT changes well in advance of its mainstream adoption. By using IDFA based behavioral data to train our machine learning models, we have achieved greater accuracy and performance than ever before. Deep integration with client-provided first party data, campaign data and contextual data ensures that we are well-equipped to handle any changes that lie ahead.

Click here to find out more about how Moloco is performing in the Post iOS 14.5+ world.



Editor’s choice

Mobile Marketing Milestones: Q&A Interview with Apptica

In this edition of Mobile Marketing Milestones, Moloco's Q&A series with mobile advertising and marketing leaders, we chatted with Ksenia Yurkina, Head of Marketing at Apptica. In this half-hour conversation, we cover how advertisers should be approaching their ad creatives, the best performing ad formats, and so much more. Check it out!

More Tips on How E-Commerce Companies Should Think About Creatives for UA Campaigns

For even more insights on how e-commerce apps should approach their creative strategy for acquiring new app users, we sat down with Adam Widener, Creative Director at Moloco. Here are seven additional tips to consider.

Mobile Marketing Milestones: Q&A With Mobile Action

This installment of Moloco's Mobile Marketing Milestones Q&A series features Muammer Ünal, Consultant at Mobile Action. In this 18-minute conversation, we cover the current state of iOS mobile advertising, how advertisers should be approaching their ad creatives, SKAdNetwork, and so much more.

Subscribe to the Moloco Newsletter

Want to learn more?