September 24, 2021
At Moloco, we guarantee that our customers achieve the best performance — no matter the circumstance.
We have been working hard over the past quarter to deliver outstanding results in an age of ATT policy and SKAN attribution. Here you can take a closer look to see what we have achieved so far and how we successfully navigated this transition:
Moloco has embraced new LAT changes well in advance of its mainstream adoption. By using IDFA based behavioral data to train our machine learning models, we have achieved greater accuracy and performance than ever before. Deep integration with client-provided first party data, campaign data and contextual data ensures that we are well-equipped to handle any changes that lie ahead.
Click here to find out more about how Moloco is performing in the Post iOS 14.5+ world.
Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.