October 22, 2020
There is still much to be learned on how Apple’s impending changes to eliminate IDFA and how the introduction of its SKAdNetwork will reverberate throughout the ad tech industry. In a post-iOS 14 advertising world, we’ve already mentioned how we believe machine learning will pave the way for ROI-positive growth, but it’s also worth sharing what we’ve been working on and key trends we’ve observed so far.
Soon after Apple’s huge announcement, the team here at MOLOCO shifted its focus towards pioneering solutions that would positively impact the industry. It is with great pleasure to announce that we are now able to receive SKAdNetwork postbacks while being among the first DSPs to bring this feature to the market. Here are a few key takeaways to consider:
Example Postback from live traffic (Anonymized):
At Moloco, our top priority is to adapt to the constantly changing landscape and provide our clients with the technology to achieve their growth targets, no matter the metric. In addition to our capabilities of receiving SKAdNetwork postbacks, we’ve already had clients see success using our LAT targeting feature designed specifically for engaging traffic without IDFA. To learn more about Moloco's suite of highly sophisticated machine learning products, contact the machine learning and ad performance experts at Moloco today.
Update - Apple has now posted release notes confirming that there is a bug due to which source-app id is not being populated.
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