May 21, 2021
Moloco was thrilled to have had Playrix join us on friday for our weekly webinar!
Our discussion on tailoring creatives to increase ROAS revolved around introducing the creative aspect to the outgoing audience and bid equation. As Playrix mentions, “different audiences respond to different creatives''. Selecting the most impactful creative and bid is essential to reaching the desired audience and maximizing ROAS.
Here are some ways you can capitalize on your creatives:
A robust creative concept can resonate with audiences beyond the niches from which they target.
Consider new metrics for segmentation such as activities, interests and opinions (AIO), paying close attention to users' passions or hobbies. Expand the brainstorming process to explore all potential areas for conversion. By developing content that is targeted to a specific demographic, gender or hobby, your advertisements become more relevant, fostering a more meaningful relationship between you and your user. This in turn will allow you to leverage that information to make your ads more relatable to them, increasing the efficacy of your campaigns.
Instead of strictly focusing on selling, advertisements can also emphasize teaching customers important lessons, which in turn will help guide their buying behaviors. Campaigns which feature targeted creatives that communicate the right message to the right audience are more likely to generate conversions.
Emphasizing a powerful creative is paramount in today's landscape where the trend for skipping ads is ever-growing.
The advantage of building a dynamic creative asset is that you do not need to create entirely new campaigns, but rather make small modifications to an existing idea, maximizing your creative spend. More efficient targeting will reduce CPC and CPM while simultaneously increasing ROAS; this is evidenced by tailored creative segmentation, decreasing cost per view while yielding higher brand lift compared to generic ad creatives.
We are data-driven here at MOLOCO, believing that personalization is empowered by data. Utilizing our performance driven ad creatives, we leverage our custom machine learning algorithms to secure the most impressions and highest quality users, keeping your brand identity at the core.
MOLOCO is the industry's best solution for analyzing and identifying winning mobile experiences. Our creative and data-driven strategies engage users and increase conversions.
Learn more about how we empower mobile businesses to unleash the power of their data!
Explore how the transition from generative AI to operational machine learning is reshaping mobile app marketing and learn how leveraging this cutting-edge technology can unlock exponential growth and unparalleled success in the digital realm.
Uncover user engagement insights with Engaged-View Conversions. Gain a deeper understanding of how users interact with your video ads beyond clicks and views. With EVC, discover that users who watch skippable videos for more than 10 seconds or complete shorter ads are 4 times more likely to convert. Now available for all Moloco advertisers, EVC provides comprehensive data on views, engaged-views, and clicks to shape your marketing strategies. Enhance decision-making and drive business growth. Visit our Help Center or contact your Moloco representative for details.
Experience the power of SKOverlay, Apple's innovative creative rendering format. With SKOverlay, iOS marketers can display captivating ads accompanied by a convenient overlay. Users can effortlessly install advertised apps in the background, without leaving their current screen. Enjoy improved user experience and higher SKAN conversion rates of up to 30%. Streamline app installations and drive iOS engagement with SKOverlay. Learn more at our Help Center or contact Moloco.