moloco ads
AI advertising for every kind of app and every stage of the customer lifecycle
Moloco Ads is an AI-native performance advertising platform helping growth teams and app marketers find and retain users at scale, reaching more than 2 billion people a day, across more than 2.9 million mobile apps. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco internal estimate of potential user reach, based on an average of five sample business days in March and April 2026. Reach is measured by bid requests received across Moloco's integrated exchange partners and its proprietary SDK on Android and iOS devices. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied.<br><br>More than 2.9 million apps: count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least one RTB (real-time bid) request in the 90-day period ending April 3, 2026, worldwide.<br><br>Publisher ranking: Sensor Tower ranking of top mobile app publishers by 2025 revenue (IAP & subscription), excluding Mainland China. January 1–December 31, 2025.</p>"]}
Powering campaigns for 45 of the world's 50 highest-grossing mobile app publishers {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>SensorTower ranking of top mobile app publishers by 2025 revenue (IAP & subscription), excluding Mainland China. January 1–December 31, 2025.</p>"]}
An engine of growth built to take you further
Purpose-built AI
Moloco Ads is powered by CARA (Compound Ad Recommendation Architecture), Moloco's compound AI system. CARA evaluates an average of more than one trillion ad opportunities per day to identify the users likely to convert, optimizing toward deeper-funnel goals such as deposits, purchases, level completions, and other key business outcomes. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; average daily ad opportunities received by Moloco Ads, January – February 2026. Figure is an estimate derived from sampled infrastructure data scaled to total volume.</p>"]}
Massive reach
Moloco helps you grow at scale, with the potential to reach more than 2 billion daily active users across 2.9 million+ independent apps. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco\'s integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.<br><br>More than 2.9 million apps: count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least one RTB (real-time bid) request in the 90-day period ending April 3, 2026, worldwide.</p>"]}
Unified user acquisition and re-engagement
Moloco’s User Acquisition and Re-engagement campaigns are executed in a single, integrated architecture. The signals from every campaign feed back into the same system, and performance compounds over time.
Designed for diverse verticals
From gaming and fintech to e-commerce, food delivery, crypto and beyond, Moloco Ads is built to perform and drive growth across all kinds of verticals.
Immersive formats that drive action
Impressions only matter if people engage with them. 89% of Moloco Ads spend goes to video, interstitial, and native ad formats, immersive placements where engagement runs deep and action follows. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco internal data; gross advertising spend on Moloco Ads app campaigns by ad format, worldwide, Q4 2025 (October 1, 2025 – December 31, 2025).</p>"]}
Real visibility
Moloco maintains strict quality standards aligned with Apple’s and Google's app store requirements. And when it comes to performance, you get to see which publishers, placements, and creatives are driving results, giving visibility into where your budget goes and what’s working.
Putting Moloco Ads to work for you
From setup to launch in just a few steps
1. Define your objective
Choose the goal that moves your business forward, whether that's a purchase, deposit, subscription, or any outcome you value most.
2. Set up the campaign
Connect your Mobile Measurement Partner, upload your creatives, and set your budget.
3. Launch
Moloco’s AI takes it from here, finding high-value users and optimizing for the outcomes that matter to your business.
Frequently Asked Questions
How is Moloco Ads different to advertising on Google and Meta?
Google and Meta primarily sell ads across their own properties, while Moloco Ads can extend your reach across millions of independent apps. Teams typically run Moloco Ads alongside Google and Meta, not instead of them.
How does Moloco Ads optimize campaigns?
Moloco's AI predicts which users are likely to create long-term value, evaluates and bids on each impression individually, selects relevant creative in real time, and continuously learns from every outcome. Campaigns optimize towards the business outcomes you define, such as in-app actions or ROAS.
What kinds of apps advertise on Moloco?
Apps across every major vertical advertise on Moloco, including e-commerce, entertainment, fintech, gaming, social, subscription, and more. Moloco’s AI system CARA adapts to different apps and verticals, optimizing for each advertiser’s unique goals.
What is the minimum budget?
The current minimum for new Moloco Ads campaigns is $300 per day, though most advertisers invest much more. This ensures Moloco's AI system receives enough data and signals to learn quickly and drive optimal outcomes for your business.
Which MMPs does Moloco integrate with?
Moloco Ads integrates with leading mobile measurement partners, including AppsFlyer, Adjust, Singular, Branch, Kochava, Airbridge, and more so you can measure performance using your preferred measurement partner of choice.
How does Moloco handle SKAN and iOS measurement?
Moloco is fully integrated with SKAdNetwork (SKAN), Apple's privacy-preserving attribution framework for iOS. For iOS apps, you can set up SKAN measurement alongside MMP attribution; Moloco Ads Manager supports SKAN traffic targeting, conversion value configuration, and SKAN 3 and 4 reporting.
What app categories and regions does Moloco Ads support?
Moloco Ads helps reach users in 230+ countries and territories, across all major app verticals, including gaming, fintech, entertainment, travel, e-commerce, and on-demand. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data: Unique ISO 3166-1 countries, territories, or special areas of geographic interest, with at least one delivered impression via Moloco Ads (App, Web, CTV) February 1–28, 2026.</p>"]}
How does Moloco’s AI decide who to show my ads to?
Moloco's compound AI system, CARA, evaluates every impression based on the likelihood a specific user will take the action that matters to your business. To do this, Moloco’s models use deep learning to ingest signals from many sources simultaneously, forming critical insights into user behavior, publisher apps, products, creative formats, content, and the interactions between them.
What are Moloco’s data and security policies?
We take data and security seriously. For full information, please see our Trust Center and Security & Compliance page for more details.
What measurement frameworks does Moloco support?
Moloco supports a wide range of measurement options for advertisers, including integrations with leading Mobile Measurement Partners (MMPs), SKAN, and incrementality testing solutions.
How does Moloco protect against fraud and low-quality traffic?
Moloco maintains strict inventory quality standards through real-time monitoring, exclusion lists, and alignment with Google and Apple's app store requirements. These practices have earned TAG and IAB Gold certifications.
