Moloco Ads

Built for app marketers. Powered by AI. Focused on outcomes.

Acquire and re-engage high value users - all in one AI-driven platform reaching 2B+ daily active users across 3M trusted apps.

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Find new audiences for your app

Your audience is on apps. Moloco Ads helps you reach them across millions of trusted apps on the independent app ecosystem. All powered by our advanced AI.

Harness the power of AI

Engineered for results

With 90% of overall spend optimized for ROAS and CPA goals, Moloco’s AI models drive real, measurable, and incremental business outcomes.

Acquire new users. Protect the ones you have.

Drive high-performing user acquisition and re-engagement campaigns in one unified platform—powered by AI that optimizes across your entire customer lifecycle.

User Acquisition: Reach over 2B daily active users and scale efficiently with AI that finds your highest-value customers.
Re-engagement: Protect your acquisition investment with campaigns that cost 3.4x less than acquiring new users and deliver 685% greater ROAS.

One platform. Two strategies. Maximum performance.

See how re-engagement works

Proven success

Ranked as a top channel by AppsFlyer and Singular, and trusted by leading brands like Pinterest, Experian, Roblox, King, and Scopely.

More users. More engagement. One buying door.

Massive scale

Reach over 2B daily active users — as much as TikTok and Instagram combined.

Highly engaged users

Connect with high-value users in the apps where they’re most engaged, including Gen Z, who use 40+ apps weekly.*

Single buying door

Access 3M+ high-quality, brand safe independent apps in a single platform.

High-quality placements

Immersive formats

Capture attention at the right moment with full-screen video and interactive experiences.

Engaged audiences

Reach users in top apps like Pinterest, ESPN, Duolingo, and Candy Crush, where attention is high and engagement runs deep.

Brand safe

Showcase your ads only in Apple- and Google-approved apps, with extra protection from proprietary real-time monitoring and exclusion lists.

Moloco provides transparency to advertisers

Industry-leading transparency

Transparent and accountable

Gain full visibility into where your ads run including which creatives, placements, and publishers drive performance.

Flexible measurement

Measure what matters to you including incrementality testing, A/B testing, and support for multiple attribution frameworks.

Advertiser-first

Every decision is made with advertisers’ success in mind, ensuring performance, accountability, and long-term growth.

How it works

Your first-party data. Our AI.

Our advanced AI helps you harness the vast potential of the millions of independent apps on the independent app ecosystem. You can be up and running in a few easy steps.

Demonstrating uploading first party data

1. Upload your first-party data

Our industry-standard protocols ensure your data stays protected.

2. Set up your campaign

Select your objective, budget, and upload your creatives.

3. Launch your campaign

Our AI-powered machine learning is optimized to drive the business outcomes you need.

Top marketers get results with Moloco

“Moloco's consistent delivery of impactful incrementality tests has become an integral part of Playrix's growth strategy. We gain valuable insights to optimize our advertising efforts, resulting in substantial and measurable growth and ongoing success of the partnership.”

“One of the key successes has been leveraging Moloco's ML in conjunction with our dynamic creatives to deliver highly relevant ads”

Role

“Moloco’s ability to deliver precise targeting and optimize our ad campaigns through machine learning has been key to driving scalable growth and improving ROAS.”

— XXX

Benjamin