Research

Moloco Ads

August 26, 2026

Inside a mobile game’s first year

An analysis of 55 mobile game launches, representing $1.5B in IAP revenue and more than 20M players, reveals what separates breakout titles from the rest. Discover how their strategies evolve throughout the first year, from creative testing to bid strategy.

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The CTV Measurement Playbook

True Incrementality for App Advertisers. Download the CTV Measurement Playbook, co-authored by Moloco and AppsFlyer.

May 19, 2026

The CTV Measurement Playbook

May 19, 2026

The AI Disruption Index: On-Demand Services Edition

See where On-Demand companies stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.

Moloco Ads

April 1, 2026

The AI Disruption Index: On-Demand Services Edition

Moloco Ads

April 1, 2026

AI Disruption Index: Retail & eCommerce Edition

See where retail and eCommerce brands stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.

Moloco Commerce Media

March 20, 2026

AI Disruption Index: Retail & eCommerce Edition

Moloco Commerce Media

March 20, 2026

How AI broke brand discovery

Consumers are turning to AI for everything from brand discovery to product research. With 80% of searches now ending without a click when AI overviews are present, the traditional paths to customer acquisition are changing fast. And the shift is accelerating faster than most brands can adapt.But not all industries face the same risk of disruption. Watch the on-demand recording to dive into Moloco and BCG's analysis of 15 verticals' exposures and strengths, and learn critical strategies for defending your brand in the AI era.

Moloco Ads

March 16, 2026