The hardest problem in advertising happens a trillion times a day
One person, one moment, and less than a second to decide what they see and what it’s worth. Moloco builds for that decision — across millions of independent apps, connected TVs, and the digital storefronts where people arrive ready to buy.
These companies choose Moloco
Growth is moving, and advertising needs to move with it
Performance advertising is moving — onto new surfaces, into new markets, beyond the platforms that once defined it. This is where attention exists and where it’s growing.
There are limits to what’s possible with the primary big tech platforms. We're pushing the frontier to new surfaces including in-app, CTV, and commerce media, and helping performance marketers provide new paths to scaled growth.
Where do you want to grow?
Moloco offers two different AI-native platforms: Moloco Ads for performance marketers ready to reach more people, and Moloco Commerce Media for retailers ready to build a scalable advertising business.
Moloco Ads
For performance marketers
Acquire and retain customers across 2.9 million independent apps, using AI-driven relevance to reach the people most likely to convert, optimized toward the outcomes you define: ROAS, LTV, re-engagement. {[data-attribute="init-tooltip"][tooltip-content="<p>Source:<br><br>Moloco Internal Data; count of distinct app bundles (iOS and Android cumulative total) where Moloco received at least RTB (real time bid) request in the 90-day period ending April 3, 2026, worldwide. ‘Independent’ refers to apps not operated by Walled Gardens (e.g., Facebook, Instagram, TikTok, Amazon Shopping, YouTube).</p>"]}
Moloco Commerce Media
For retailers and marketplaces
Turn shopper behavior into an advertising business, using AI-driven relevance to connect advertisers with shoppers at the moment of shopping intent.
CARA, Moloco’s AI system
Moloco’s founders built the advertising systems inside the world’s largest technology companies, then left in 2013 to bring that capability to everyone else. CARA — the Compound Ad Recommendation Architecture — is the result of that effort.
CARA coordinates models, agents, and specialized software across every technical domain of advertising. Because it compounds, an improvement in one domain strengthens every other: the ground gained becomes the foundation for the next.
See CARA for Moloco Ads and CARA for Moloco Commerce Media to find out more about how this compound AI goes to work for advertisers and retailers.
An AI advertising system that gets smarter with every campaign
Our research
The AI Disruption Index: How AI is reshaping consumer discovery
See where On-Demand companies stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.
Frequently Asked Questions
Who uses Moloco?
Moloco is used by mobile app marketers and retailers seeking measurable advertising growth.
Moloco Ads is built for performance marketers acquiring users across mobile apps and CTV. Moloco Commerce Media is built for retailers and marketplaces creating advertising businesses on their own digital properties. Global customers include Costco, TikTok, Pinterest, Revolut and Robinhood.
What does Moloco cost?
Moloco pricing depends on the product, campaign goals, market and level of advertising activity.
Moloco Ads uses performance-based campaign pricing, while Moloco Commerce Media is structured around the needs of each retailer or marketplace. Prospective customers can speak with Moloco to determine the commercial model that’s right for them.
How is Moloco Ads different to advertising on Google and Meta?
Google and Meta primarily sell ads across their own properties, while Moloco Ads can extend your reach across millions of independent apps. Teams typically run Moloco Ads alongside Google and Meta, not instead of them.
The frontier keeps moving. We move with it.
Moloco. Built for the hardest problems in advertising.
