Inside a mobile game’s first year

An analysis of 55 mobile game launches, representing $1.5B in IAP revenue and more than 20M players, reveals what separates breakout titles from the rest. Discover how their strategies evolve throughout the first year, from creative testing to bid strategy.

The CTV Measurement Playbook

True Incrementality for App Advertisers. Download the CTV Measurement Playbook, co-authored by Moloco and AppsFlyer.

The AI Disruption Index: On-Demand Services Edition

See where On-Demand companies stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.

AI Disruption Index: Retail & eCommerce Edition

See where retail and eCommerce brands stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.

How AI broke brand discovery

Watch the on-demand recording to dive into Moloco and BCG's analysis of 15 verticals' exposures and strengths, and learn critical strategies for defending your brand in the AI era.

The AI Disruption Index: FinTech Edition

See where FinTechs stand in the AI revolution and how growth leaders are adapting their marketing strategies to win.

The Dual Frontier: A Retailer's Framework for Agentic Commerce

Commerce is moving upstream. AI agents are reshaping discovery before the first click.

The AI Disruption Index: How AI Is Reshaping Consumer Discovery

Exclusive research from Moloco and BCG mapping where AI is creating competitive advantage and where it isn’t yet.

Unwrapping Seasonal Strategies

Strategic insights for app marketers during the 2025 holiday season