Unlock more demand. Expand your revenue potential.
Integrate the Moloco SDK in your app to let the industry’s biggest advertisers bid directly on your inventory. More competition per impression can mean higher ARPDAU and faster growth for your business.
publisher adoption in 2025
The number of publishers monetizing with the Moloco SDK more than doubled over 2025. ⓘ
fastest-growing ad network
According to AppGoblin's 2025 report, Moloco is the fastest-growing ad network in 2025 by net new integrations. ⓘ
See what publishers are saying
about the Moloco SDK
"The Moloco SDK allowed us to integrate reel-style ads which fit our product perfectly. The revenue uplift is meaningful and our users' experience isn’t compromised. The team's technical depth and responsiveness made this work."
"The Moloco SDK unlocked great incrementality for us. Our ad ARPDAU was boosted 13% in key titles while we’ve preserved a strong user experience."
"The Moloco SDK has made a huge difference for both our monetization and UA campaigns. In four months, we've seen nearly +8x daily ad revenue and significantly stronger ROAS while acquiring higher value users."
"We are extremely pleased with the results we’ve achieved using Moloco’s in-app bidding SDK. The 15% increase in ARPDAU and the streamlined, error-free process have made a significant impact. We’re excited to explore how we can further expand this partnership and drive even greater success across our entire game portfolio."
Ad revenue has a ceiling.
Here’s how you can break through it.
Many publishers hit the same plateau: you’ve A/B tested your ad strategy and optimized all you can. The issue often isn't your inventory. It may be the limited number of networks
competing for it, and how much gets lost to intermediaries along the way.
Fees add up
Monetizing through programmatic exchanges means intermediary fees apply to every impression. That’s revenue you earned but never see.
Less competition, means less revenue
Ad auctions are won by the highest bidder. When fewer networks compete, bidding is limited. Every network missing from your stack is a potential source of revenue left uncaptured.
Limited creative control
Programmatic exchanges often determine rendering, creative selection, and ad behavior. How ads look in your app and whether they fit your app’s experience may not always be in your hands.
Discover what’s possible
with the Moloco SDK
The Moloco SDK is an ad network - not an exchange - and gives you a direct connection to Moloco's global advertiser demand, putting more competition behind every impression you serve. More competition means higher CPMs and incremental revenue from the inventory you already have.
Keep more of every dollar you earn
By integrating the Moloco SDK, you bypass programmatic exchange fees and tap directly into Moloco's advertiser demand. Unlike exchanges, Moloco doesn't earn revenue from the SDK, so more of what advertisers spend goes straight to you.
More bidders, higher CPMs
Adding the Moloco SDK to your mediation stack means another network bidding on every impression. That can drive up CPMs, improve fill rates, and reduce your reliance on any single demand partner.
Your app, your ad experience
With the Moloco SDK, you have more control over how ads render and can help ensure they fit your app’s context. Revenue and user experience don’t have to be a tradeoff.
Get direct access to premium advertiser demand
The Moloco SDK connects your ad inventory to diverse ads from the top apps and games worldwide. According to SensorTower's ranking of the top 50 highest-grossing mobile app publishers in 2025, 45 of them advertised with Moloco during 2025.
What you gain with the Moloco SDK
The Moloco SDK is designed around one idea:
get more advertisers competing for your inventory, and make monetization easy to manage.
Brand safety built-in
Ads served through the Moloco SDK are screened before they reach your users. You don't have to choose between revenue and protecting the app experience you've built.
Fast delivery, fewer
wasted impressions
When ads load quickly, users don’t wait and impression opportunities are maximized.
Full visibility with
simple controls
Track performance, spot trends, and make adjustments on your own terms through the publisher portal. Designed for transparent reporting with no guesswork.
Work with your mediation partner of choice
The Moloco SDK is certified through all major ad mediation platforms, including AppLovin Max, Unity LevelPlay, Google AdMob, Google Ad Manager, and Nimbus. You can also run a custom in-house mediation integration if that’s your setup.
Better ad experiences for users, better outcomes for partners
The Moloco SDK supports all standard ad formats that integrate seamlessly across gaming and non-gaming apps. It also goes further with proprietary ad experiences designed to drive intuitive interactions, high-quality engagement, and strong monetization.
FAQ
The SDK is free of cost to access and is available to all developers.
The Moloco SDK is designed to provide comprehensive reporting and analytics tools that allow publishers to track key metrics such as impressions, clicks, revenue, and CTR. You can learn more here.
Yes. You can refer to the Publisher Summary API documentation for more information.
If you are running Moloco user acquisition campaigns, the Moloco SDK automatically prevents your ads from being shown in the same app. If you want to block your ads from showing in other apps you own and operate, you can contact our support team.
The Moloco SDK operates with direct demand only, so app-ads.txt is not required.