Build the acquisition engine for your next billion orders.
As Whatnot enters new markets and chases its next wave of buyers, the open internet holds more of them than any single feed, search bar, or partner ever could. Moloco helps you find them — efficiently, and everywhere you're growing.
Reach new buyers across the open web.
Trusted by leading consumer brands
Organic growth built Strava. Paid performance can help take it further.
Strava's community, shared activity, partner ecosystem, and word of mouth are real strengths. But relying too heavily on organic growth and walled gardens can make the next phase harder as CPMs rise and competition increases. Moloco complements what is already working by helping Strava reach incremental users across premium independent app inventory and optimize toward conversion, not clicks.
Find buyers who do more than install
The goal is not simply to add more users. It is to find people most likely to register, purchase, return, and become valuable members of the Whatnot community.
Optimize for buyer value
Use machine learning built for app outcomes to find users likely to take the actions that matter after the install.
Enter new markets with premium inventory
Use a single partner to access premium global inventory and apply learnings across geographies.
Go beyond the walled gardens
Reach high-value buyers across millions of independent apps where they already spend time.
Scale with greater control
Get publisher-level transparency, brand-safety controls, and fraud protection without giving up performance.
Give lapsed buyers a reason to come back
New categories can create fresh reasons to return. Moloco helps Whatnot directly reach the lapsed buyers most likely to respond, so reactivation does not depend on category expansion alone.
Reconnect with proven buyers
Reach people who already know Whatnot and have shown intent, then prioritize those most likely to return and purchase.
Optimize beyond the reopen
Build campaigns around meaningful downstream actions, not just getting someone back into the app.
Match the message to the moment
Use category, promotion, and marketplace moments to make the reason to return more relevant.
Match the message to the moment
Acquire new buyers while creating a coordinated path to bring valuable usersback over time.
Provable performance with Moloco’s CTV
Whatnot has already explored CTV. Moloco can help turn it into an accountable growth channel.
Household-level bidding
Bid smarter across every screen in the house, with the same precision you expect from mobile.
Premium inventory
Show up next to the shows people actually watch, not just wherever there’s space.
MMP attribution
Track every impression back to a real install or in-app event, no black boxes hindering performance.
Ghost-bidding incrementality
Prove CTV is actually driving lift, tested against a real control group, not a guess.
Stay independent as live commerce consolidates
Whatnot’s strength comes from building a differentiated marketplace and community. Moloco helps extend that independence to growth by reaching users outside the platforms that increasingly compete for the same buyers, sellers, and commerce activity.
Independent reach
Expand beyond a small group of platforms and access a broader open-internet audience.
Transparent performance
See where budget runs and evaluate results against the same outcomes your growth team already uses.
Technology built to learn
Turn campaign signals into better decisions as Whatnot enters new markets and attracts new buyer segments.
A partner that can scale globally
Keep the operating model simple as the number of markets, categories, and audiences grows.
Built for teams that want to prove performance
Outcome-first machine learning
Optimize toward the in-app actions tied to real growth, not just clicks or low-cost installs.
Independent measurement
Use MMP reporting and your own performance framework to validate results.
Incrementality
Test whether Moloco is creating lift, not merely claiming credit for demand that already existed.
Full transparency
Use publisher-level reporting, real-time monitoring, and exclusion controls to understand exactly where budget is running.
Quality inventory
Reach real users in brand-safe environments with fraud prevention built into the platform.
Resources for the Whatnot team
Build the playbook before the next market launches
International expansion, faster-growing categories, and rising competition are increasing the cost of waiting. A focused test now gives Whatnot a clear benchmark and the learnings to scale with confidence. It’s easy to get started.
