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Fraud watch October 15, 2018

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Moloco
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October 15, 2018


  • Overall: 24.68% (up from 21.23% last week)
  • US: 28.69% (up from 17.81%)
  • KR: 17.33% (up from 14.61%)

 

Observations

  • Fraud ticked back upwards this week, driven by a rise in Junk Installs.
  • MMP rejected installs remained below 1%


Oct 15_1

Global Fraud October 8 — October 14

 

USA

  • Big leap in US fraud, with a big increase in Junk Installs (6.45% to 11.14%) and slight increase in Poached Organics (4.97% to 6.38%).
  • Installs rejected by MMP is at 4.4%, well higher than the global average.

 

Oct 15_2

 

US Fraud October 8 — October 14

 

Korea

  • A large uptick in Poached Organic installs, from 8.92% to 12.2%
  • Phantom Installs continued downwards, from 3.44% to 2.86%
Oct 15_3

Korea Fraud October 15–21



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