Blog Article

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens

By:
John Zhao

Table of Contents

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The 2026 Singular ROI Index is out, and for the second year running, Moloco is honored to be in elite company.

Moloco appears on 27 leaderboards, placing us fifth overall for leaderboard appearances. As Susan Kuo (COO & Co-founder) said of Moloco:

"Year over year, Moloco keeps showing up everywhere in our index. That consistency is what profitable growth beyond the walled gardens actually looks like in practice, and it's exactly what mobile advertisers should be paying attention to." 
- Susan Kuo, COO & Co-founder, Singular

The index is based on trillions of impressions, billions of clicks, and billions of installs. If a platform appears on a leaderboard, it earned its place through consistent ROI delivery at scale.

Moloco is present on every global leaderboard and in all four regions

The global leaderboards reflect performance across every region, vertical, and operating system.


Moloco also appears on every scaled regional leaderboard across APAC, EMEA, North America, and South America, showing our deep partnership and ability to help businesses of all types grow all over the world.

Strong placement in Singular's new multi-touch attribution leaderboards

This year, Singular introduced dedicated multi-touch attribution (MTA) leaderboards for the first time. And Moloco appears in both new MTA leaderboard categories: Assist Power and MTA Uplift.

Assist Power measures installs where a platform appeared in the conversion path but did not receive last-touch credit. MTA Uplift measures the increase in a platform's measured contribution under multi-touch attribution versus last-touch alone. Appearing in both means Moloco is driving value earlier in the journey and not just the last interaction.

What this means for advertisers looking to grow

Sophisticated growth teams are often already running Google, Meta, and other major channels at scale. The question they face is not whether those platforms work, it is how to keep growing profitably. Moloco is grateful to the partners who have trusted us to help them grow through the independent app ecosystem. We look forward to innovating and growing together.

For the full Singular results, read more here.

John Zhao

Director Product Marketing, Ecosystems

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Blog Article

The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardens

By:
John Zhao