Measurement has never been more important to marketers, or harder to get right. Attribution remains a core and important part of how campaigns are measured. It helps marketers understand who converted, where their spend is working, and it provides the real-time signals that AI-driven optimization depends on to keep improving performance.
But as brands push spend across a widening set of channels – from mobile apps to CTV and beyond – many are also layering independent incrementality solutions on top of attribution to understand the causal impact of their advertising: is this channel driving new growth, or capturing outcomes that were already happening?
Today, we're making that answer easier to get. Moloco is partnering with Haus to expand access to independent, third-party incrementality measurement and decision-making for more brands running mobile app and performance CTV campaigns.
What this means
Through this partnership, brands can run geo-based incrementality studies on their Moloco campaigns, measured independently by Haus. In these studies, Moloco campaigns run in test markets while comparable control markets are held out. The gap in outcomes between the two reveals true incremental lift: the conversions or revenue that would not have happened without Moloco. Marketers get an independently verified read on the growth Moloco is actually driving.
Moloco’s approach to measurement
At Moloco, we build our products to drive real, profitable outcomes for marketers, and we believe measurement should be transparent and aligned to the goals that matter most to each one. Our partnership with Haus reflects that commitment.
"Performance CTV is one of the most significant growth channels for brands right now, and measurement has to keep pace with that investment. We've seen strong results across our CTV business, just as we have in mobile for years, and we want brands to verify that for themselves, with measurement that fits how they run their business. That's exactly what this partnership with Haus delivers." – Beth Berger, GM Americas, Moloco
"Platforms that invite independent measurement are the ones confident in the value they deliver, and Moloco is leaning in. We're pleased to be working with Moloco to expand mobile and CTV advertiser access to Haus' rigorous measurement and decisioning systems." – Jinesh Ramani, VP Partnerships, Haus
How to get started
For existing Moloco partners, reach out to your Moloco representative to learn more about incrementality testing with Haus.
For marketers looking to get started with Moloco, contact our team here.
For marketers looking to get started with Haus, contact their team here.
