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Fraud watch September 4, 2018

By:
Moloco
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September 4, 2018

  • Overall: 33.14% (up 28.78% week over week)
  • US: 68.01% (up from 41.33%)
  • KR: 25.92% (down from 36.43%)

Observations

  • Big jump in US fraud, driven by an increase in organic poaching.
  • The spike comes from big increase in usage of services that promise to stop fraudulent app installs, but are actually themselves committing widespread fraud.
Sept 4_1

Prior week August 20–26


Sept 4_2

Current week August 27-September 2

USA

Organic poaching doubled week over week. Phantom installs also saw a small jump (13.53% to 17.39%).

Sept 4_3

Prior Week: August 20–26


Sept 4_4

Korea

Korea observed a small drop, driven by a decrease in organic poaching.

Sept 4_5

Prior Week: August 20–26


Sept 4_6

Current Week: August 27 — September 2

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