Blog Article

Moloco named cross-industry winner at inaugural Google Cloud customer awards

October 11, 2021

Moloco is proud to announce that it has been selected as a Customer Award Winner in the Cross-Industry category as part of the first annual Google Cloud Customer Awards!

The Google Cloud Customer Awards shine a spotlight on companies that demonstrate business excellence, the ability to overcome challenges with innovative thinking, and leadership across 11 categories: Communications and Service Providers, Financial Services, Gaming, Healthcare & Life Sciences, Manufacturing, Media & Entertainment, Retail, Government and Education, DEI, Social Impact, and Cross-Industry.

Moloco shares these principles. Since its inception, Moloco has operated on the belief that premium machine learning should be democratized and that all businesses should be empowered to leverage their data for growth. As this vision began to take shape, Moloco needed to develop an adaptable, intuitive platform capable of ingesting diverse data sets in order to help performance marketers effectively identify, locate, and acquire new customers at a profit, and at scale.

Moloco needed a cloud infrastructure that could reliably handle the intense data Moloco would use to power its suite of solutions while minimizing overhead costs. Over the years, Google Cloud has not only met but exceeded those needs. The platform’s unique collection of flexible computing solutions has enabled Moloco’s machine learning engineers, ad tech engineers, and data scientists to scale the Moloco Cloud automated buying platform into a global deployment. It also powers the Moloco Retail Media Platform, which allows digital marketplaces and content publishers to tap into valuable ad-based revenue streams while improving overall customer experience.

Google Cloud has been along for every step in Moloco’s journey to achieving its recent $1.5 billion valuation. The investments made in the platform have had a substantial impact on efficiency and profitability, and Moloco continues to utilize Google Cloud even as operations have grown to the point of processing more than 3 million bid requests per second. And it doesn’t stop there — Moloco’s work with Google Cloud is expected to continue paying technical dividends well into the future by helping minimize expenses for core infrastructural elements.

Today, customers across the world can use solutions like Moloco Cloud and the Moloco Retail Media Platform to design and deploy performance marketing campaigns that reach billions of users through the industry’s leading networks and exchanges, such as MoPub (a Twitter company), Fyber, Vungle, AdColony, Chartboost, Tapjoy, LINE, and more.

“The entire Google Cloud team has been invaluable in helping us achieve our goals,” explained Ikkjin Ahn, CEO at Moloco. “Early access to features and products keeps our business adaptable and future-facing. With Google Cloud and Moloco’s state-of-the-art deep learning models, we are able to deliver stronger, faster performance and scale to our customers.”

To learn more about how Moloco can help your business, contact us today.

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