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In the world of finance, mobile apps have become more than just a convenience - they're a crucial touchpoint for customer engagement and growth. But are you truly maximizing the potential of your finance app? A recent webinar, featuring insights from Reed Kuhn, Head of Business Strategy at Branch, and Tori Vargas, Sr. New Business Director at Moloco, delved into this very question, exploring key trends and opportunities in programmatic in-app advertising.
Watch the webinar to discover how you can transform your mobile strategy.
A staggering 99% of financial service executives believe their mobile app plays a key role in supporting customer retention. Yet, despite this, app adoption rates lag behind, often below 50% for major banks. This presents a significant opportunity for growth. By addressing the barriers to app adoption, finance companies can unlock substantial value and strengthen customer relationships.
App users are generally worth more in every industry, but in financial services, the value is even more pronounced. A survey revealed that 44% of executives believe app users are worth more than $50 more than non-app users. This underscores the importance of prioritizing app engagement and understanding its impact on your bottom line.
Measurement is crucial for understanding which investments are truly working. Beyond basic installs, leading finance brands are tracking custom events relevant to user lifecycles, such as complete registration, balance transfers, and account approvals. This granular approach allows you to gain a deeper understanding of user behavior, develop more targeted strategies, and achieve a better return on investment.
There’s a massive, often overlooked opportunity for incremental growth outside of the "walled gardens" of major app advertising platforms like Google and Meta. The open internet, with 3.6 million apps and 8 billion devices, presents a vast landscape for reaching new users. Yet, it currently receives only 40% of ad spend, despite accounting for 66% of time spent. This disparity offers a significant opportunity for you if you’re willing to explore beyond the usual channels.
Mobile apps are one of the most powerful tools for engaging customers and driving business impact. By expanding to new platforms reaching users where they spend their time, measuring what truly matters, and adopting a data-driven approach, you can unlock the full potential of your mobile app strategy.
Want to take your finance app to the next level? Watch the webinar to gain expert insights and actionable strategies. Connect with our team to explore how Moloco can help you unlock incremental growth and drive measurable results.
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The Singular 2026 ROI Index showcases Moloco as a top partner outside walled gardensMoloco appears on 27 leaderboards, placing us fifth overall for leaderboard appearances.
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The Race for the Interface: Why Customer Relationships Are Your Best Defense Against AI DisruptionAI is disrupting traditional discovery channels like search, making direct customer relationships through owned surfaces like mobile apps the most critical competitive advantage for brands to maintain visibility and control in an AI-mediated future.
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Super Bowl LX: Why Sportsbook Advertisers Should Bet on JanuaryThe Super Bowl is the world's biggest sporting stage, but waiting until February to activate could be costing you.
The AppsFlyer Performance Index (2025 Edition) recognizes Moloco as a top mobile growth partnerCheck out Moloco’s top rankings in the 2025 edition of AppsFlyer’s Performance Index, a trusted benchmark for mobile app marketers seeking leading media partners.
