The Moloco Blog

Get a TL;DR summary of the major shifts redefining the current mobile landscape, backed by revealing data and trends.

MAU 2025 Recap: Exploring Today’s Mobile Moment

Ned Samuelson has joined Moloco as the Global Head of Business for Moloco Commerce Media, where he will lead global growth efforts, focusing on expanding retail business and optimizing commerce advertising. With over 12 years of experience at Criteo, Ned brings a proven track record of driving measurable growth across diverse industries and will help retailers and marketplaces unlock new revenue using Moloco’s AI-powered platform.

Moloco appoints Ned Samuelson as new Global Head of Business, Moloco Commerce Media

The Moloco SDK isn't like any other mobile monetization SDK. Learn the truths behind what makes the Moloco SDK different from the rest.

The Truth about the Moloco SDK

Moloco's AI-powered Audience Targeting Suite gives retailers unprecedented control over first-party data while helping advertisers achieve precision targeting and improved ROAS.

Advanced Audience Targeting for Commerce Media: New AI Solutions Transform Ad Performance

The world’s attention has moved to mobile apps, and for Real Money Gaming brands—including sports betting, casino, lottery, fantasy, and skill-based gaming—this shift presents a massive opportunity to drive incremental high value players for your business.

Winning Big: How Moloco Fuels Real Money Gaming Growth

Moloco earns top-tier Premier Partner status from AppsFlyer for the third year in a row—recognizing our commitment to powerful, transparent ad performance and measurement.

Moloco Recognized as Premier Partner in AppsFlyer's Partner Program

Moloco has once again ranked as a top marketing platform across every eligible category in the 2025 Singular ROI Index.

Moloco Ranks in All Singular ROI Index Categories for 2nd Straight Year

Moloco supports the IAB Gold Standard to foster a transparent, safe, and user-friendly mobile advertising ecosystem by reducing ad fraud, upholding brand safety, and enhancing user experience.

Building a Better Ecosystem: Why Moloco Supports the IAB Gold Standard

Retail media networks sell not just ad space but outcomes, delivering a 4:1 ROAS that boosts incremental revenue in uncertain times.

Selling Certainty in Uncertain Times: Why Retail Media Networks Should Lean into Outcomes Now