Moloco is excited to announce that for a third consecutive year, we are recognized by AppsFlyer as a Premier Partner within their Partner Program. This top-tier distinction highlights our joint commitment to providing advertisers with a robust measurement framework and visibility into granular performance metrics that drive meaningful results.

As mobile ad measurement grows more complex, advertisers need flexible measurement solutions and advertising solutions that enable data-driven marketing decisions. Through our partnership with AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, Moloco provides users the tools to measure what matters most and support incrementality testing, granular attribution controls, and multiple attribution frameworks - whether deterministic, probabilistic, SKAN-only or a combination. In addition, Moloco's experimentation platform enables A/B testing and structured experiments to give advertisers actionable learnings and uncover new areas of growth. 

"This recognition underscores our ongoing commitment to ensure advertisers can make data-driven choices that further their success," said Dan Stephen, Head of Ecosystem Partnerships, Moloco. "With the robust data we provide advertisers — from where their ads run, which creatives, placements, and publishers drive performance to how every marketing dollar is being utilized — it's so important that advertisers have access to a powerful, holistic measurement platform like AppsFlyer to enable key insights."

"Providing advertisers the means to make data-driven choices that scale growth is core to our work at AppsFlyer and inherent to our partnership with Moloco," said Camila Carneiro, Director of Partner Development at AppsFlyer. "With the data-driven insights of our unparalleled measurement and optimization tools, advertisers can leverage robust outputs to fuel Moloco Ads machine learning platform and see compounding, improved results. Looking ahead, mutual customers will benefit from advanced data signals currently in development that will enable them  to further optimize campaigns and unlock significant additional value."

For more information about how Moloco's collaboration with AppsFlyer can benefit your mobile marketing efforts, please get in touch with our team today.