Research

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August 26, 2026

Inside a mobile game’s first year

An analysis of 55 mobile game launches, representing $1.5B in IAP revenue and more than 20M players, reveals what separates breakout titles from the rest. Discover how their strategies evolve throughout the first year, from creative testing to bid strategy.

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2025 State of Mobile Gaming

In this report, we analyze trends from 100 leading mobile gaming apps, covering two years of data across both paid and organic channels. This report looks at what’s driving revenue today, and what will define success tomorrow.

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April 15, 2025

2025 State of Mobile Gaming

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April 15, 2025

Beyond Borders - Mobile Gaming Insights for Global Growth

Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.

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October 29, 2024