Finance Apps, Unlocked
Capturing Incremental App Growth Beyond Google and Meta
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Consumer mobile apps, including finance, are in hyper growth with revenue surging 25% to $70.5 billion in 2024. But there's a critical disconnect: Users have shifted how they spend their time across the app ecosystem, while 88% of marketing budgets have stayed locked in walled gardens such as Google and Meta.
This interactive, data-driven report (featuring exclusive insights from Moloco, Sensor Tower, and Singular) uncovers a new opportunity for app growth. Users are spending more time in independent apps than ever before. They're converting from unexpected places. And marketers who've followed them are seeing significant incremental growth.
Insights & Resources
Beyond Borders - Mobile Gaming Insights for Global Growth
Valuable users can be found in unexpected places. For many mobile gaming marketers, it can feel comfortable to focus on familiar regions where they may have seen success in the past. However, new research suggests that stepping outside of the comfort zone can offer marketers an opportunity to rethink user acquisition strategies and unlock incremental growth.
Inside a mobile game’s first year
An analysis of 55 mobile game launches, representing $1.5B in IAP revenue and more than 20M players, reveals what separates breakout titles from the rest. Discover how their strategies evolve throughout the first year, from creative testing to bid strategy.
