Winning Big: How Moloco Fuels iGaming + Sports Betting Growth

The world’s attention has moved to mobile apps, and for iGaming brands—including sports betting, casino, lottery, fantasy, and skill-based gaming—this shift presents a massive opportunity to drive incremental high value players for your business. 

The challenge? CAC costs are rising. Finding and converting valuable players in a fragmented app ecosystem while scaling efficiently is challenging. The complex regulatory environment creates a huge need for compliance and player safety. Given the friction iGaming brands face from walled gardens, like ad policy restrictions  and limited targeting and retargeting capabilities, independent app-based advertising has become an essential growth channel for engaging high value players.

The Power of AI-Driven App Advertising for iGaming

Moloco Ads solves these challenges by offering a high-quality, brand-safe ecosystem of more than 2.8 million independent apps and over 2 billion daily active users. Our AI-native ad engine processes millions of data points across 600+ billion daily ad opportunities to precisely determine when and where to place ads—helping iGaming brands efficiently acquire high-value depositors at scale.¹

Moloco is a top-performing AI-powered ad platform, recognized by Appsflyer and other leading MMPs, and trusted by gaming and entertainment brands worldwide like Fanatics, DraftKings, and Papaya.

Additionally, seasonality is key in sports betting and fantasy gaming. Moloco’s machine learning dynamically optimizes campaigns around peak sporting events—whether it’s the UEFA Champions League, the English Premier League, Wimbledon, or the Africa Cup of Nations—allowing brands to capitalize on real-time betting surges and maximize CPFTD efficiency.

Performance: Optimized for Deposits & Long-Term Value

Moloco Ads is designed to drive real business outcomes for iGaming brands by focusing on CPA, cost per first-time deposit (CPFTD) and lifetime player value.

✅ Built to drive high-value conversions – With 90%+ of spend optimized for CPA and ROAS, Moloco’s AI ensures efficient acquisition of high-value players most likely to deposit and wager, and do so at higher levels, and less likely to churn.

✅ User acquisition & re-engagement in one platform – Moloco Ads helps brands drive both new depositor acquisition and re-engagement of lapsed users, maximizing the lifetime value of every player.

Transparency & Trust: The Edge iGaming Marketers Need

Unlike platforms that prioritize their own ecosystems, Moloco operates with full transparency and advertiser-first decision-making.

✅ Full ad placement transparency – Know exactly where your ads appear, which placements drive first-time deposits, and how every marketing dollar is spent.

✅ Protecting Players – Moloco offers best-in-class, industry-validated compliance settings including age-gating, geo-targeting and white-listing of individual publishers. Publisher lists have been uniquely curated for iGaming needs, including Gambling exchanges and leveraging IAB categorization. Several brand safety overlays are implemented manually, including COPPA and tablet blocks. 

✅ Agnostic, unbiased measurement – Moloco supports multiple measurement frameworks including incrementality testing and advanced attribution models to track what truly drives revenue.

✅ Advertiser-focused independence – Unlike platforms with competing business interests, Moloco optimizes solely for advertisers’ success—helping iGaming brands drive real, incremental growth.

Reach: Engage High-Intent Players Where They Spend Time

For iGaming brands, success depends on reaching high-intent users beyond search and social. Moloco Ads offers unparalleled reach across premium apps, ensuring your brand connects with bettors, fantasy players, and casino users wherever they are most engaged.

✅ UA + RE in a single buying platform – Access 3M+ independent apps in one streamlined buying experience.

✅ Planetary scale – Moloco Ads reaches 2 billion daily active users, including sports fans, poker players, and casino enthusiasts worldwide.

✅ Capturing seasonal demand – Moloco’s AI automatically adjusts bidding strategies based on sports seasons, ensuring optimized CPA efficiency during peak events.

Quality: Immersive & Brand-Safe Advertising in Premium Apps

The app ecosystem offers high-impact ad formats that drive better engagement and conversion than traditional display ads that are so often scrolled past. Moloco Ads ensures your brand stands out in an engaging, compliant, and safe environment.

✅ Immersive ad formats – Full-screen video interstitials and interactive end cards create high-impact engagement for sports bettors, casino players, and skill-based gamers.

✅ Engaged audiences – Advertise in premium apps where users are actively immersed, such as ESPN, gaming apps, and entertainment hubs.

✅ Brand-safe publishers – We only work with Apple- and Google-approved apps where publishers adhere to content and privacy policies, with additional real-time monitoring and exclusion lists for enhanced protection.

Ready to take your iGaming advertising to the next level? Let’s talk.

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Sources:

1. Daily active users (DAU), for the purposes of this claim, is defined as the average number of unique consumer devices observed across Moloco's integrated exchange partners and proprietary SDK on Android and iOS devices globally per business day. Based on a Moloco internal estimate of potential daily user reach across an average of five sample business days in March and April 2026. Each device is assigned to a single country to prevent double-counting; tablets are excluded through deterministic classification using exchange signals and device model matching; and country-specific device-to-user calibration factors are applied to translate device counts to estimated unique users.