Re-engagement that
picks up where UA left off
Drive repeat purchases and reactivate lapsed users with Moloco's Re-engagement solution that understands your highest-value users.
Returning users drive
stronger returns
higher D7 ROAS vs. acquisition
campaigns. ⓘ
win back users
for less
lower cost per action than
acquisition campaigns. ⓘ
Reach users
wherever they are
independent apps where Moloco
can place ads. ⓘ
See what Re-engagement can do
"We partnered with the Moloco team on retargeting, and they helped us get the targeting and creative strategy right. Seeing the incremental results confirmed it was working. Re-engagement is now a permanent part of how we grow,"
“What changed for us was speed and focus. Moloco’s AI found riders most likely to book again, so we re-engaged lapsed and low-frequency users without leaning on discounts. That helped us double total orders”
"Moloco's AI found riders most likely to book again, so we re-engaged lapsed and low-frequency users without leaning on discounts. That helped us double total orders."
Your engagement window is short
of gaming users did not return once in the 7-day period after install. ⓘ
of non-gaming users did not return once in the 7 days following install. ⓘ
of newly acquired users uninstall
within 30 days. ⓘ
Don’t lose the users you worked
hard to win
Re-engagement isn't one-size-fits-all. Moloco optimizes based on where your users are in their lifecycle and what matters most at each stage.
Reacquire
Your best CPA and ROAS opportunities aren't always new users. Reconnect with users who've already demonstrated value at a fraction of the cost of acquiring someone new.
Reactivate
When engagement begins to decline, timely re-engagement strategies help. By reaching users based on inactivity windows and behavioral signals, there's an opportunity to reconnect with them before they disengage.
Monetize
We help support repeat purchases, upsell opportunities, and increased transaction frequency across your user base. By optimizing toward in-app purchases, transactions, or ROAS, re-engagement can become a meaningful driver of lifetime value and sustained growth.
What sets Moloco
Re-engagement apart
Start with more data,
not less
Other re-engagement platforms get to know your users when they lapse. Moloco draws on acquisition data too — so re-engagement starts from a richer picture of user value from the beginning.
Reach lapsed users others might miss
Know if your spend drives real growth
Attribution tells you who came back. Incrementality tells you whether Moloco caused it. Run free incrementality testing, so you can validate real lift rather than just reported conversions.
Built for your industry
Bring high-value players back before the window closes
- Re-engage players fast, before they lapse and install another game
- Predict future user value across your user base to maximize value from your whales, going beyond users on your lists
- Convert non-payers to paying users with ROAS-optimized campaigns
Turn registered users into funded, transacting customers
Users download your app ready to engage, but drop off before they ever fund an account, complete a deposit, or verify their identity. Moloco Re-engagement can bring them back at the moments that move them from registered to active.
- Unstick registered users who stall at the KYC stage before they lose momentum
- Drive first deposits, first trades, or first transactions among users who signed up but didn’t complete key actions
- Reactivate dormant accounts based on past transaction behavior and wallet activity
- Re-engage high-value customers who've stopped trading or transacting
Keep your community active and growing
Users download your app, explore what's there, then drift away. Moloco's Re-engagement campaigns help bring them back before they fully disengage.
- Reconnect with users who haven't opened your app in the past week, before the habit breaks entirely
- Reach users who signed up but never subscribed, followed a creator, or engaged with content
- Re-engage dormant users during moments of high platform activity — new content drops, live events, trending topics
Reactivate travelers and turn research into bookings
Users explore destinations, compare prices, then close your app without booking. Moloco’s Re-engagement campaigns bring them back so they can go all the way.
- Target users who searched flights or hotels but didn't finalize their plans
- Reach past travelers with personalized destination recommendations
- Re-engage seasonal travelers during peak planning windows based on their past travel activity
Bring high-value players back
Players go dormant after losing streaks, missed bets, or when the season ends. Moloco identifies behavioral signals associated with players likely to return and helps determine which offers may drive re-engagement.
- Reactivate players who churned with bonus offers matched to their preferences
- Reach sports enthusiasts when their team is playing or during major sporting events
- Bring back casino players based on their preferred game types: slots, table games, and more
- Re-engage high-value players who've reduced activity or gone dormant
Drive repeat purchases and re-engage lapsed shoppers
Customers browse, buy once, then sometimes move on. Moloco's Re-engagement campaigns are built to bring them back.
- Re-engage lapsed shoppers with promotions, seasonal offers, or new arrivals
- Bring back one-time buyers and turn them into repeat customers
- Reach inactive users during high-intent moments like sales events and holidays
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Turn registered users into funded, transacting customers
Users download your app ready to engage, but drop off before they ever fund an account, complete a deposit, or verify their identity. Moloco Re-engagement can bring them back at the moments that move them from registered to active.
- Unstick registered users who stall at the KYC stage before they lose momentum
- Drive first deposits, first trades, or first transactions among users who signed up but didn’t complete key actions
- Reactivate dormant accounts based on past transaction behavior and wallet activity
- Re-engage high-value customers who've stopped trading or transacting
.webp)
Keep your community active and growing
Users download your app, explore what's there, then drift away. Moloco's Re-engagement campaigns help bring them back before they fully disengage.
- Reconnect with users who haven't opened your app in the past week, before the habit breaks entirely
- Reach users who signed up but never subscribed, followed a creator, or engaged with content
- Re-engage dormant users during moments of high platform activity — new content drops, live events, trending topics
.webp)
Reactivate travelers and turn research into bookings
Users explore destinations, compare prices, then close your app without booking. Moloco’s Re-engagement campaigns bring them back so they can go all the way.
- Target users who searched flights or hotels but didn't finalize their plans
- Reach past travelers with personalized destination recommendations
- Re-engage seasonal travelers during peak planning windows based on their past travel activity
Bring high-value players back
Players go dormant after losing streaks, missed bets, or when the season ends. Moloco identifies behavioral signals associated with players likely to return and helps determine which offers may drive re-engagement.
- Reactivate players who churned with bonus offers matched to their preferences
- Reach sports enthusiasts when their team is playing or during major sporting events
- Bring back casino players based on their preferred game types: slots, table games, and more
- Re-engage high-value players who've reduced activity or gone dormant
Drive repeat purchases and re-engage lapsed shoppers
Customers browse, buy once, then sometimes move on. Moloco's Re-engagement campaigns are built to bring them back.
- Re-engage lapsed shoppers with promotions, seasonal offers, or new arrivals
- Bring back one-time buyers and turn them into repeat customers
- Reach inactive users during high-intent moments like sales events and holidays
FAQ
Setting up Moloco Re-engagement campaigns is seamless and depends on your objective. For more information you can find instructions here.
We recommend the longest window possible. This ensures more complete conversion capture and allows more data for our compound AI system to learn and optimize from.
Provide user identifiers (IDFA or GAID) for your inactive users via MMP, direct upload, or Customer Data Platforms.
Moloco works alongside your existing tools and is easy to add to your current stack. Given Moloco Ads' potential to reach over 2 billion daily active users across more than 2.8M apps, this allows you to re-engage more users that other platforms can’t reach. ⓘ